Director, Demand Generation

Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?

Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale. Backed by $83M in investments from Bessemer Venture Partners, Voyager Capital, and Emerson Collective, we are expanding our team and products to help companies align their rewards strategies with their business goals.

Our customers are our greatest asset. Syndio partners with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance. We analyze pay for over 10 million employees across dozens of countries, ensuring fair, defensible rewards that drive better business outcomes.

Join us in our mission to help companies make smarter pay decisions they can trust!

About the role

The Director of Demand Generation will be the primary architect of our pipeline growth. While our brand team defines the narrative, you are responsible for turning that narrative into a high-quality lead engine targeting CXOs at F2500 companies. You will lead a team to execute multi-channel campaigns that don't just capture existing interest, but actively generate demand within a new buying committee at the world’s largest companies. 

The greatest indicator of success in this role: qualified pipeline that converts to revenue.   Why this job is exciting

• Build the Engine: Develop a comprehensive demand generation strategy that aligns with aggressive sales goals to drive high-intent leads.
• F2500 Focus: Design and oversee sophisticated, multi-channel campaigns (ABM, Executive Events, Paid Search, Content) specifically tailored to reach C-suite buyers at massive enterprises.
• Team Leadership: Mentor and grow the team, fostering a culture of high performance, accountability, and continuous experimentation.
• Data-Driven Ownership: Use data to find the friction in the funnel. You’ll own the demand gen budget and optimize for maximum ROI and pipeline velocity.
• Sales Synergy: Partner deeply with Sales to refine lead scoring, nurturing, and hand-off processes to ensure no lead is left behind.
• RevTech Innovation: In partnership with Marketing Ops, optimize our stack (Salesforce, HubSpot, etc.) to enhance tracking and lead quality.

About you

• Enterprise Expert: 10+ years in demand generation or digital marketing, with 5+ years in leadership. You have a proven track record of marketing to the Fortune 2500.
• Pipeline Obsessed: You are a numbers person who views MQLs as a means to an end; the end being closed-won revenue.
• Strategic Thinker: You understand that enterprise buying committees are complex; you know how to build programs that influence multiple stakeholders (HR, Finance, Legal) simultaneously.
• Technical & Analytical: You are highly proficient in Hubspot and Salesforce and ABM platforms. You can translate complex data into actionable insights for the executive team.
• Culture Leader: You lead with candor and curiosity, thriving in a fast-paced environment where you are expected to challenge the status quo.

Why you'll love it here:

• 💰 Competitive Compensation. For this role our salary is targeted at $166,000 -$195,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. 
• 🏆  Syndio Equity. So you can share in Syndio’s success.
• 🏝  Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave. 
• Paid parental leave
• 🩺  Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
• 🏥  Life Insurance & Disability. Syndio covers the full premium.
• 🏦 401(k). To help you save for your future
• Fully remote model - #LI-Remote 

The interview overview

Below you'll find an outline of the interview plan for our Director, Demand Generation position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• 30 minute zoo