Senior Market Research Strategist

CoinsPaid offers ready-to-use crypto payment solutions tailored to business’ every need. Standing at the forefront of mass adoption, our products help businesses gear up for the new era of digital assets. We showed a tremendous growth in terms of transactions and volumes since 2019 and in 2023 were marked by Forbes as the "Best Crypto Payment Gateway for High-Volume Transactions". 
Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 30+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use. If these feel close to you - give us a shout!
We are seeking a Senior Market Research Strategist to drive data-driven decision-making for our global market expansion. This role will be pivotal in identifying high-potential industries and geographies where our crypto-processingsolutions can thrive. The ideal candidate will have expertise in market research, market sizing, competitive analysis, and strategic insights, with a strong preference for experience in crypto, fintech, or payments industries

Responsibilities:

• Market Research & Opportunity Analysis
• Conduct in-depth research on global market trends, industry shifts, and emerging opportunities for crypto-processing solutions
• Perform market sizing and segmentation analysis to identify the most attractive markets based on demand, competition, and regulatory landscape
• Develop data models and forecasting methodologies to evaluate potential market growth and ROI for expansion opportunities
• Assess consumer behaviors, business adoption trends, and pain points in target industries to align product-market fit

Competitive Intelligence & Positioning
• Analyze competitor strategies, business models, pricing structures, and product offerings in different markets
• Provide benchmarking insights to enhance our competitive edge in new and existing regions
• Track regulatory changes and compliance requirements affecting crypto adoption across global markets
• Deliver strategic recommendations on how to position our crypto-processing solutions for maximum adoption and differentiation

Go-to-Market Strategy Support
• Collaborate with Business Development, Sales, and Product teams to refine market entry strategies
• Identify potential partnerships and ecosystem collaborations that could accelerate market penetration
• Assist in defining target customer personas, ideal client profiles, and key value propositions for different industries and regions
• Support the creation of thought leadership materials, whitepapers, and reports to strengthen our market credibility

Data Analysis & Reporting
• Translate complex market research findings into clear, actionable insights for senior leadership
• Build dynamic dashboards, reports, and presentations that visualize market trends and key takeaways
• Monitor KPIs related to market penetration, customer adoption rates, and competitive positioning
• Present insights and recommendations to executive teams and key stakeholders on a regular basis

Requirements:

• 5+ years of experience in market research, strategy, consulting, or business intelligence
• Strong expertise in market sizing, competitive analysis, and strategic planning
• Experience in crypto-processing, fintech, digital payments, or blockchain industries is highly preferred
• Proven experience in conducting market research on a global scale, analyzing opportunities across multiple regions and industries
• Proficiency in English (both written and spoken) to effectively communicate insights, reports, and strategic recommendations to global teams and stakeholders
• Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau) and market research methodologies
• Deep understanding of global regulatory environments related to crypto and digital payments, including compliance frameworks, licensing requirements, and regional policy trends – or a demonstrated ability to quickly acquire and apply this knowledge to assess market entry risks and opportunities
• Excellent communication, presentation, and storytelling skills to deliver insights to both technical and non-technical audiences
• Ability to work cross-functionally with Product, Marketing, LeadGen,