Marketing Manager, Home Refinance

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As the Marketing Manager, Home Refinance you’ll be responsible for developing and implementing strategic integrated marketing initiatives to drive brand awareness, engagement and revenue growth. Using data and current market trends, you’ll lead cross-functional efforts to create. execute and present a marketing strategy through campaigns that generate leads and enhance the company's market presence. You’ll improve the integrated marketing methods through the proper use of insights.  You’ll utilize the company's vision and values along with creativity, strategic thinking and hands-on execution to achieve marketing objectives and support business growth.  This will be the work that defines careers.

About the Role

• Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
• Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
• Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
• Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
• Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence

About You

Minimum Qualifications

• 5 years of experience in a marketing role or equivalent experience
• 2 - 3 years of experience in the financial services space, preferably in lending
• Bachelor’s degree in marketing or a related field, or equivalent competency
• Knowledge of project management principles

Preferred Qualifications

• Advanced knowledge of the principles, practices and techniques of marketing strategies
• Advanced knowledge in analyzing and interpreting marketing related data
• Advanced knowledge in growing a brand and products through integrated marketing programs

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time.  Decisions related to employment are not based on race, color, religi