Senior Associate Brand Manager

Senior Associate Brand Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization’s competitive standing. This role is a marketer accountable for in-year business planning and marketing execution for the U by Kotex brand in the United States. The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the U by Kotex brand, as well as overall execution and results delivery for Kimberly-Clark’s Feminine Care business unit. This role reports to the Senior Brand Manager and takes work direction from the Brand Manager, and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, product supply teams, etc.

In this role, you will:

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).

• Strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.

• Execute annual marketing plans that deliver financial objectives and aligns with brand strategies.

• Actively participate in the execution of brand commercial programs.

• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.

• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.

• Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.

• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.

• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.

• Engage strategic customer teams to collaboratively build growth plans.

• Identify and develop relevant consumer and/or shopper insights.

• Collaborate across categories, to identify and proactively drive efficient brand building.

• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing/Busi