Sales Consultant - Beverage

SUMMARY

The primary purpose of the Sales Consultant is to sell, merchandise, and service accounts in the assigned route, while maintaining the quality of our products.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Represent company in a professional manner and provide excellent customer service.
• Maintain company standards in all accounts.
  • Availability:
    • Formulate a plan to achieve distribution of all targeted brands.
    • Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
    • Organize and set accounts with proper SKU management.
  • Visibility:
    • Maintain competitive cooler space, equal to or above your share of the market. Strive to have 1st position in the cooler door.
    • Display and maintain current POS equal to or greater than competitive POS.
    • Work with Store manager to request and obtain excellent display space locations.
    • Construct and maintain as many eye-catching and well-merchandised displays as possible in each account.
    • Achieve 100% execution on weekly ad features and monthly display programs.
  • Affordability:
    • Check in product with managers or other personnel, following store policy when necessary.
    • Ensure product prices are equal to or less than competitors prices.
    • Ensure shelf tags and price stickers are present and correct for each product on the shelf.
    • Plan ahead for buy-ins and promotions.
  • Acceptability:
• Responsible for adhering to Overage Beer Policy by keeping product properly rotated.
• Use product transfer forms to ensure proper movement of product.
• Maintain route book and/or IPad.
• Transmit customer orders and instructions utilizing order system accurately and within daily timeframes.
• Maintain a friendly, working relationship with the Manager on each account. Effectively communicate to the Store Manager and Sales consultant about new products, price promotions and opportunities.
• Listens to and resolves service complaints.
• Maintain confidentiality of sales figures for your accounts and for certain chains you may service.
• Compiles list of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
• Maintain safe driving record and comply with company driving points policy.
• Adhere to safety standards and policies at all times.
• Submit daily and weekly activity/call reports concerning customer-related activities for orders, requests, displays, and other business transactions.
• Submit display execution through appropriate tracking system.
• Maintain proper SKU in assigned accounts balancing customer needs and company objectives.
• Ensure POS is current and in good working order.
• Where appropriate, inspect all draft lines, faucets, and couplers and ensure line cleaning sticker in account is current.
• Communicates with Area Sales Manager and/or Area Delivery Manager/ Delivery Driver to resolve customer problems, opportunities, competitive activity in your market, and potential overage situations.
• Attend all scheduled meetings and company functions as required.
• Adhere to dress code at all times.
• Obey all federal, state, and local laws.
• Perform other duties as assigned.

COMPETENCIES REQUIRED

• Analytical Synthesizes complex or diverse information; uses intuition and experience to complement data.
• Problem Solving Identifies and resolves problems in a timely manner; develops alternative solutions; uses reason even when dealing with emotional topics.
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