Manager of Product Marketing - Credit Cards II or Sr. (Depending on Experience)

Company Description

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

Ent Credit Union is seeking an experienced product marketing professional to build and lead strategic marketing initiatives for our credit card portfolio. This role will include onboarding our existing portfolio from agency-managed to in-house and will be a key contributor in defining, launching and overseeing the ongoing program evolution. This is a highly analytical role which requires a dedication to performance improvement across the full product lifecycle. Is it you? As a master of strategic decision making, your friends find your ability to connect visible and invisible dots uncanny. You leave them speechless when you are able to use that information to devise a clear path forward which everyone can easily follow. This is your secret power, and you are energized when you can put it to use. While you are a seasoned marketing professional well versed in both digital and traditional disciplines, you are never bored because you tenaciously test, measure, and improve - always striving for unique and innovative ways to reach the finish line. You are a natural leader and communicator, not by choice but by destiny. Building strong partnerships and collaborating with others to realize unexpected results is simply your way of life. Working for an organization that puts people and communities ahead of profit while striving to create a great work environment for those who bring the vision to life makes you tingle inside.

Essential Functions

• Lead strategic marketing initiatives for Ent's credit card portfolio from inception through onboarding, activation and engagement to usage and reactivation.
• Work with internal and agency partners to understand member needs and preferences; maintain pulse on evolving market dynamics, consumer trends and competitive dynamics to ensure the Ent program achieves and maintains top-of-wallet consideration.
• Oversee marketing program performance across all phases of the credit card lifecycle; focused on continuous and relentless optimization to drive portfolio performance, own the go-to-market plans and lead cross-functional teams from conception through creative development and execution.
• Partner with product & business lines to ensure successful program launch as well as ongoing member-focused enhancements.
• Collaborate with the marketing leadership team in developing a world-class marketing team while evolving to support Ent's long term growth vision.
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications level II:

• Bachelor's Degree Marketing, Business Administration or related field
• 5+ years' general marketing, business or related experience
• 1+ years' team leadership or management experience
• 2+ years' marketing communication messaging for an online service (preferred)
• 3+ years' experience in marketing financial service products or companies (preferred)

Minimum Formal Qualifications for Sr.:

• Bachelor's Degree Marketing, Business Administration or related field
• 7+ years' general marketing, business or related experience
• 4+ years' demonstrated success in leading consumer direct program strategy including acquisition, engagement and retention
• 2+ years' in a team leadership role including experience managing direct-line reports
• 2+ years' experience in marketing financial service products including experience marketing credit cards (preferred)

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.


Technical or Specialized Knowledge/Skills:

• High degree of professional maturity with an aptitude for leading