Director, Site Optimization & Personalization

Job Description

Fabletics is currently looking for a Director, Site Optimization & Personalization.

How do you fit in?

We are seeking an experienced and dynamic Ecommerce Director specializing in Personalization Tools, AB Testing, and Site Operations to lead our online strategy. The ideal candidate will have a proven track record of driving revenue growth through the implementation of personalized customer experiences, effective AB testing, and efficient site operations. This role requires a strategic thinker with strong leadership skills, technical expertise, and a passion for optimizing the online shopping journey.

What you will do:

AB Testing & Personalization Strategy:

• Lead in onboarding & maintenance of 3rd Party Personalization Software
• Utilize advanced machine-learning tools to deliver targeted content, product recommendations, and promotions based on customer behavior and preferences.
• Lead the planning, execution, and analysis of A/B tests to optimize website elements, user flows, and conversion funnels
• Collaborate with cross-functional teams to identify testing opportunities, prioritize hypotheses, and implement successful experiments.

Site Operations:

• Oversee the day-to-day operations of the ecommerce website asset placement & promo execution, ensuring optimal functionality, performance, and user experience.
• Collaborate with Merchandising,  Product Management, Engineering, and Data Analytics to implement site improvements, troubleshoot issues, and ensure seamless integration of new features.

Data Analysis:

• Utilize analytics tools to gather and analyze data, derive actionable insights, and make data-driven recommendations for continuous improvement.
• Monitor key performance indicators (KPIs) related to ecommerce, personalization, and site operations, adjusting strategies as needed.

Team Leadership:

• Build and lead a high-performing team, fostering a culture of innovation, collaboration, and accountability.
• Provide guidance and mentorship to team members, facilitating professional growth and development.

What you can bring:

• Bachelor's degree in Business, Marketing, or related field; Master's degree preferred.
• Proven experience (6-8 years) in a senior ecommerce role with a focus on personalization, merchandising, AB testing, and site operations.
• Prior experience with (constructor, monetate, bloomreach,etc.) preferred but not required
• In-depth knowledge of ecommerce platforms, personalization tools, and testing methodologies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent leadership and communication skills, with the ability to collaborate effectively across departments.
• Results-oriented mindset with a focus on driving revenue and improving the customer experience.

Compensation & Total Rewards:  

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:  

-Hybrid Work Schedule*   

-Discretionary Paid Time Off*   

-Summer Fridays*   

-Healthcare Plans   

-Employee Discounts   

-401k   

-Annual Bonus Program   

-Equity Program*   

-And More      

*Varied for retail and fulfillment roles 

The annual base salary range for this position is from $150,000-$160,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.  

#LI-AH1

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote r