Product marketing director

Company Description

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 170 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues.

We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Description

As Director of Product Marketing for Avaloq US, as one of our first colleagues in the team, which is an exciting time to join and take a real influencing role in the way we expand within the USA, you will drive adoption for our comprehensive software solutions and services, expanding our global footprint into the Americas. This is a high-visibility role at the front lines of helping financial institutions innovate and transform with our technology solutions.

This is a great opportunity for  a strategic product marketing leader with the ability to develop and bring our product value proposition and positioning to life across multiple audiences and channels to join our business and working in a "greenfield" enviroment . You will work with key stakeholder teams to craft the playbook and marketing initiatives that will drive adoption across the client journey.

Key tasks:

• Develop and execute go-to-market strategies for new and existing product solutions, defining target segments, value propositions, and messaging
• Translate complex technical features into unique selling positions to produce compelling sales and marketing assets that resonates with clients
• Create and maintain content for all solutions and services across both digital and traditional channels, including website, email, pitchdecks, one-pagers, case studies, demos, and events
• Drive product adoption with integrated marketing campaigns, and track and analyze performance of marketing initiatives to measure impact and optimize for growth
• Partner with Sales, Product, Technology, and Strategy teams to align on business objectives, inform the product roadmap, and support product launches

Qualifications

• 10+ years of experience and proven track record in a relevant role within the financial, technology, or wealth management industry, such as product marketing or product management
• A strong understanding of the market landscape, with experience conducting market research, competitive analysis, and client research to inform product roadmap and positioning
• Proficiency in developing high-quality sales and marketing assets, with advanced skills in MS PowerPoint
• The ability to manage multiple projects in a fast-paced environment with a drive for action and decision-making

It would be a real bonus if you have:

• Knowledge using AI in marketing initiatives, including customer segmentation and personalization, content creation, and analytics
• Experience producing product demos, from introduction to more technical experiences
• Proficiency with working with designers or agencies to translate information into interactive infographics and data visualization

Additional Information

• Colleagues have the option to choose from 2 medical insurance plans (80% employer-funded) based on their needs:

1. PPO plan 
2. High-Deductible Health Plan PPO.

• A tax efficient Health Savings Account is available for colleagues in the HDHP to support with medical expenses. Flexible Spending Accounts (Health) are also available. 
• Guardian PPO 2000 Dental plan 
• Vision Base or Build Up PPO options 
• 2X Life/AD&D cover
• +more 

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices.

In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self.

We hire, compensate and