Director, Subscription Strategy and Planning

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions.

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.

NBC Sports Next includes two groups. This role is part of our Golf and Entertainment group.

Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative solutions like cloud-based golf course management and SmartPlay contactless technology and services that create optimum golfing experiences.

Come join us as we work together as one team to innovate and deliver what’s Next.

Job Description

As Director, Subscription Strategy and Planning, you will be responsible for developing and owning the long-term roadmap for product strategy, pricing, and customer acquisition across GolfPass and Fandango FanClub subscription products. This role will lead cross-functional efforts to identify new customer segments, shape product-market fit, and build models that drive sustainable member growth and profitability. The ideal candidate blends deep acquisition marketing expertise with strong analytical skills and a strategic mindset focused on scalable impact.

In this role, you will be a part of the larger NBC Sports Next and Fandango Direct-to-Consumer team, leading strategy and expertise in product acquisition performance.

Key Responsibilities

Strategic Leadership & Roadmapping

• Define and own the long-term marketing roadmap for the acquisition of product strategy and pricing.
• Identify and prioritize new target audiences and market opportunities, validating product-market fit through research, data, and testing.
• Collaborate with Product, Finance & Revenue, and BI to align roadmap priorities with company goals.
• Create defined strategies based on performance goals to align with budget goals.

Acquisition Product Strategy

• Lead go-to-market planning for new and existing products focused on acquiring new users.
• Develop audience segmentation frameworks and lifecycle strategies that optimize