Associate Director, NA Omnichannel Specialty Care Web

Job title: Associate Director, NA Omnichannel Specialty Care Web

Location: Cambridge, MA

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel Specialty Care Web Lead role is responsible for the overall management and run services of our 50+ websites and the managed service partners and internal partners supporting these sites.  The candidate will also serve as the digital supervisor and liaise with the global digital team and local brand business owners to ensure we operate within the approved framework and ensure all Digital Properties within US Specialty Care are compliant and remain compliant throughout the lifecycle of the property.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Manage all aspects of website development and the teams supporting them.

• Frequently audit and optimize SEO and digital marketing performance.

• Be the integral connection point between Specialty Care brand teams on all aspects of marketing through the web channel, and collaborate with other Web Leads for the other Business Units (BUs)

• Establish strong partnerships to influence digital design systems and standards, capability component enhancements, UX, SEO, and platforms.

• Lead digital initiatives and maintain strong knowledge of emerging external trends in digital solutions

• Advise and advocate for appropriate use of digital capabilities and best practices for the benefit of business stakeholders

• Exhibits strong overall understanding of the digital space, social trends, marketing and the regulatory and legal aspects of digital engagement

• Collaborate with the Digital IT functions to ensure appropriate system architecture and standards are adhered to.

• Serve as the local Digital Supervisor supporting all audits and ensuring the sites are following the global standards and process flows.

• Balance a large number of projects of varying degrees of complexity, adjust project schedules when necessary, and meet deadlines and budget restrictions despite changes.

• Support the onboarding and upskilling of North America and offshore colleagues

• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes

• Contribute to knowledge sharing and upskilling programs

• Support the delivery of key transformation programs

• Drive excellent working relationships with agency and vendor partners

• Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

• Strong project m