Digital Sales Manager - Audi Stuart!

Digital Sales Manager - Audi Stuart!  

Audi Stuart is proud to be part of Murgado Automotive Group, a nationally recognized leader in the automotive industry. Here, our success is driven by our people. When you join us, you become more than just an employee—you become a valued member of a supportive, close-knit family that genuinely cares about your growth, ambitions, and long-term success. 

We are seeking a dynamic and experienced Digital Sales Manager to join our winning team! 

Role Summary 

The Digital Sales Manager (DSM) is the dealership’s local accountable owner for all digital-origin sales opportunities. The DSM leads the store’s Certified Internet Sales Team, controls lead assignment, protects response and follow-up standards, structures complete deals, and secures customer commitments remotely. 

The DSM has full desking and pricing authority on digital-origin opportunities. The deal structure created digitally is the dealership’s commitment when the customer arrives, except when material customer facts change. 

The DSM is a peer—not a subordinate—of the Desk Manager and Floor Manager. All three roles operate at a flat hierarchy and report to the GSM/GM. 

The DSM must be formally certified before assuming the seat and must maintain certification through continued performance, CRM discipline, pricing accuracy, customer experience, and compliance. 

Organizational Position & Reporting 

Reports to: GSM/GM 

Functional standards and certification: Director of Digital Performance 

Peer roles: 

• Desk Manager 

• Floor Manager 

• Used Car Manager where applicable 

Enterprise support relationships: 

• CRM & Phone Systems Manager 

• Digital Sales Training & Certification Manager 

• AI Conversation & Automation Manager 

• MAG Control 

The DSM owns local execution and results. Enterprise support roles provide systems, standards, training, automation, and visibility but do not take ownership of the store’s leads or customers. 

Core Responsibilities 

Lead Assignment & Certified Team Accountability 

• Own assignment of all digital-origin opportunities to Certified Internet Sales Team members 

• Assign leads based on capacity, availability, language, product knowledge, source competence, response discipline, and performance—not equal distribution alone 

• Collaborate with the CRM & Phone Systems Manager to implement advanced routing, weighted distribution, capacity rules, escalation logic, and source-specific assignments within the CRM 

• Monitor distribution results and request configuration c