Scaled Customer Marketing Manager, LinkedIn Talent Solutions

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role will be based in San Francisco Bay Area or New York City. 

We're looking for a Scaled Customer Marketing Manager to join our LinkedIn Talent Solutions Marketing organization, developing content and customer-facing programs that engage talent leaders and drive product adoption across our LTS Hiring Portfolio. In this role, you'll lead the strategy and execution of data-driven, multi-channel campaigns that leverage customer signals and behavioral triggers to accelerate activation and deepen ongoing product usage. You'll shape how product value is brought to life through personalized, customer-centric marketing. You'll partner closely with Product, Data Science, Customer Success, GPO, and cross-functional marketing teams to develop segmentation strategies, translate product capabilities into compelling narratives, and continuously optimize performance through insights and experimentation. This role requires strong end-to-end program ownership, from planning and prioritization to execution and reporting, along with the ability to influence stakeholders through clear, executive-ready communication. This is a great opportunity for a marketer who thrives at the intersection of data, product, and storytelling, and enjoys building scalable lifecycle strategies that drive measurable customer impact. 

Responsibilities: 

• Drive product adoption through lifecycle marketing 
• Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage 
• Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale 
• Align campaign strategies to business objectives, customer needs, and defined KPIs 
• Build and optimize data-driven audience strategies 
• Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling  
• Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs 
• Translate product value into compelling narratives 
• Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success 
• Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels 
• Identify gaps in the content roadmap and recommend strategies to support lifecycle progression and product adoption 
• Maintain a high bar for content, design, and customer experience across all campaign touchpoints 
• Own campaign performance and optimization 
• Analyze campaign performance and translate results into actionable insights and strategic recommendations 
• Lead test-and-learn strategies to optimize targeting, messaging, and channel mix 
• Establish and evolve reporting frameworks to measure impact and inform future investment decisions 
• Partner with events teams to extend campaign impact 
• Collaborate with events and field marketing teams to drive registration and attendance for key marketing events at scale through targeted lifecycle campaigns 
• Develop post-event engagement strategies that promote event content and reinforce product value and adoption 
• Lead cross-functional execution and program management 
• Collaborate with Marketing, Product, Customer Success, Sales and GPO partners to align on strategy and execution 
• Manage programs end-to-end, including planning, asset development, delivery, and optimization 
• Drive prioritization and execution through strong project management and scalable processes 
• Communicate impact and influence stakeholders 
• Synthesize campaign performance, insights, and recommendations into clear, executive-ready updates 
• Demonstrate strong executive presence when presenting progress, risks, and opportunities 
• Leverage