Associate Manager, Biddable Media (Social)

A part of the Inspire Paid Media In-House Team, the local biddable team manages Localized Paid Social Media campaigns for Inspire Brands across +30 designated market areas. This is a "hands-on-keys" role that is responsible for building social campaigns across Meta, Snapchat, TikTok, Pinterest, or Reddit, and optimizing campaigns to deliver improved performance. 
 
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time. 
 

RESPONSIBILITIES 
 
Social Activation 

• Develop innovative, localized paid social approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with the National social team. 

• Serve as the key hands-on-keys social trader, managing paid social media campaigns on a market-by-market basis. 

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. 

• Update and optimize budgets and insertion orders throughout the year based on brands' needs. 

• Perform monthly billing and invoice reconciliation. 

• Manage the builds, tagging, reporting, and financial management for Paid Social campaigns across the portfolio. 

• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy. 

• Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions. 

• Support the integrated reporting of documents - including migration to dashboard reporting - as needed by cross-functional team members for internal and external purposes. 

• Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media. 

• Proper management and reconciliation of all account budgets in accordance with media authorizations. 

• Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors. 

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps, and timelines with Managers. 

• Demonstrate a "big picture" understanding of brands' marketing strategy and the role Paid Social plays. 

• Help in identifying key partners and tactics within planning windows for specific brands. 

• Effectively communicate both verbally and in writing with both internal and external stakeholders. 

Agency and Cross-Functional Internal Teams Collaborat