Owned Channels and Influencer Lead: Aveeno Megabrand

Kenvue is currently recruiting for a:

Owned Channels and Influencer Lead: Aveeno Megabrand

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

SR MGR COMMERCIAL STRGY BODY CARE

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Owned Channels & Influencer Lead for Aveeno Megabrand at Kenvue is responsible for developing and executing the brand's social media strategy, website content strategy and influencer strategy approach across various categories, including Adult and Baby. This role aims to enhance brand awareness, engagement, and relevance through creative content and effective management across these channels. The Owned Channel Lead will collaborate with the global BDT and cross-functional teams to drive business growth and ensure the brand remains competitive in landscape and has consistent messaging across channels.

Key Responsibilities:

• Overall:

  • Editorial and content strategy: Collaborate across brand, influencer, Global BDT, CX, paid media, and other teams to ensure cohesive messaging across platforms

  • Content strategy leadership: Lead content strategy across channels, ensuring strategic approach, execution, and measurement

  • Campaign integration and comms: Ensure all campaign or NPI work is integrated across channels and communicated cohesively

  • Cross-functional collaboration: Manage requests and priorities from cross-functional partners

  • Thought leadership: Provide thought leadership on vision and best practices for the marketing of today and tomorrow

  • Strategy development: Develop and evolve strategy across channels, updating based upon shifts in performance, budget, consumer and cultural learnings

  • Process development: Develop and implement internal processes to improve efficiencies and cultural relevance

• Influencer Strategy & Activation:

  • Strategy & planning: Lead influencer strategy and activation plans aligned with brand priorities and cultural moments

  • Agency management: Own the relationship with the influencer agency, ensuring alignment on goals, deliverables, and performance

  • Content evaluation: Evaluate influencer content for brand fit, performance, and amplification opportunities

  • Cross-functional collaboration: Partner with the BDT and brand teams to integrate influencer content into broader campaigns and owned channels

• Social Media:

  • Agency relationship management: Own relationships with social agency partners, implement, and evolve the social playbook, ensure processes account for needs

  • Seasonal content planning: Own and manage content planning calendar to ensure cross-functional, cultural, BDT, CP, and other priorities and activations are included in organic social calendars

  • Reporting: Evaluate reports from CELs and agency partners to determine and implement learnings

• Website:

  • Website optimization: Partner with CX team (technical & execution partner) to optimize homepage banners and other content across the website

  • Landing page development: Work with the CX and brand teams to strategize and implement landing pages for various campaigns or activations

  • Reporting: Analyze GA and other metrics to determine and implement learnings

• People Management: Manage and mentor two direct reports