Global Touchpoint Owner eDealer and D2C Online Marketing Manager

Company Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology  systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

Job Description

As Global Touchpoint Owner eDealer and D2C Online Marketing Manager you will be in the global marketing team of the business unit Measuring Tools, taking care of driving the global ecommerce strategy for Bosch’s own channel and online retail partners. Your responsibilities will include the following:

• Responsible for developing the e-commerce marketing plan for the Measuring Tools’ D2C business, including the optimization of marketing tactics to drive lower-funnel conversions
• Responsible to develop and optimize the DMCA (Dealer Marketing Campaign Assets) process, content and delivery format
• Manage the cross-functional collaboration between all online touchpoint owners, strategy team and PT e-shop managers to ensure strong alignment with overarching brand and marketing strategy
• Ensure optimal usage of digital touchpoints for online retail marketing needs (online stores, newsletters, SoMe channels)
• Support PT e-shop managers in driving a strong online user experience and sales performance on the ecommerce platforms
• Prepare and provide regular reporting for all sales and promotions as well as monitor all site metrics and provide insights on user shopping trends to support assortment selection and identify assortment gaps
• Provide tools, training, guidance and KPI data to ensure optimal implementation of marketing content on dealer touchpoint
• In collaboration with the regional stakeholders, plan global Measuring Tools content concept for B2B commerce platform
• Provide insights on user shopping habits to improve the overall user brand experience as well as monitor e-shop reviews and ratings for follow-up actioning

Qualifications

Which requirements are important to us?

   Background: You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus).

-   Experience: You are a marketing expert with more than 5 years of experience in digital marketing and/or digital sales, especially eCommerce. You are proficient in handling IT and digital marketing systems and  you can use Microsoft Office (Excel, PowerPoint) confidently.

-   Personality: You are excellent communicator and skilled in internal stakeholder management. You have strong result-orientation and clear commitment to achieve ROI targets. You are efficient, structured and able to work independently, having clear priorities in mind.You have analytical way of thinking and affinity for online marketing, AI tools and technology trends in marketing.

-   Working practice: You are a good team player with a proven track record in successfully managing digital B2B marketing projects.  You are capable to handle a diverse landscape of internal stakeholders with differing interests across hierarchy levels. You understand sales and product-distribution mechanism.

-   Languages: You are fluent in English. Other language knowledge is an advantage.

Additional Information

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work