Sr. Growth Marketing Manager

We’re looking for an energetic and intuitive marketing generalist for our expanding Growth Marketing team. We’re not your traditional corporate marketing group! This team is comprised of individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top tier clients.

As a Sr. Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both B2B and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.

You’re the perfect candidate for this role if:

• You’re great at cultivating client and stakeholder relationships
• You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
• You can make things happen in a fast-paced, dynamic, and often ambiguous environment
• You have a proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
• You have experience with developing and implementing results-driven marketing strategies for client products and services
• You can create engaging content and messaging across B2B and consumer-facing touchpoints
• You’ve got an eye for detail and ensure accuracy, consistency and clarity in all your work
• You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving

Sound like a good fit? Here’s some other important aspects of the role.

You’d be responsible for:

• Development and execution of marketing strategies for Assurant products within your clients’ distribution and marketing channels
• Serving as SME for target accounts, leading development of marketing, creative, and campaign briefs for your projects and campaigns
• Leading client implementations for Marketing, leveraging go-to-market tools and templates to adapt to your clients’ needs and goals
• Driving digital marketing recommendations to improve customer acquisition and lifetime value
• Ensuring all relevant materials (B2B and consumer-facing) complete necessary compliance and/or legal reviews and approvals
• Leading Account Based Marketing (ABM) strategy, plans and campaigns for designated accounts in partnership with Marketing Strategy & Planning team and storytelling framework
• Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance
• Proactively monitoring client program performance and developing reporting to drive marketing decisions and recommendations
• Analyzing and reporting on marketing performance for your clients, providing best practices, insights and recommendations for optimization

So far, so good? Here’s what you’ll enjoy about this job:

• The people – we care and support each other as a team
• The variety – every day is different, and you’ll find yourself navigating unchartered territory in this role
• The excitement – we’re an innovative company constantly seeking ways to continue to bring value to our clients and consumers
• The opportunity – you’ll be regularly challenged to learn, grow and advance within our Fortune 500 global company
• The flexibility – we have a virtual work environment

This is what we consider the basic qualifications:

• Bachelor's degree in Marketing, Product Management, Business Administration or other related field
• 5+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
• 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
• 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
• 5+ years’ experience working with cross-functional teams to deliver results
• Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns

This is what we’d consider the cherry-on-top (i.e., preferred experience, skills and knowledge):

• 10+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
• 4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support
• Proven experience in customer, client and mark