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Senior Assistant Director 1st Year Access & Outreach

University of Massachusetts
United Statesfull_timeVerifiedPosted 30 Jul 2025

About the role

General Summary: 

The Senior Assistant Director for First-Year Access and Outreach will work within the Undergraduate Admissions Office and report to the Senior Associate Director of Undergraduate Admissions. The incumbent is responsible for attracting students to the University through traditional means of on and off-campus visits and attendance at college fairs and/or through special projects. This role will also be responsible for building strong relationships with personnel at high schools and community-based organizations (CBO) who influence a student’s decision-making process; monitoring prospects and applications from an assigned recruitment territory; creating and implementing strategies to convert prospects to enrolled students; reviewing and rendering admission decisions; conducting information sessions; and providing career and enrollment counseling. The Senior Assistant Director of First-Year Access and Outreach will have a specific focus on coordinating the recruitment and admissions-related functions surrounding the Directions for Student Potential (DSP) and Early College programs, including building internal and external relationships to increase enrollment, and liaising with university stakeholders to ensure consistent communications and a smooth onboarding process.

Examples of Duties: 

Conduct recruiting activities, which include scheduling on and off campus visits and developing partnerships with high schools, community colleges and/or community agencies. Ability to use data to analyze recruitment efforts within assigned territory as well as within internal/external partnerships.

  • Monitor prospects and applications from assigned geo-territory; create and implement strategies to convert prospects to enrolled students.
  • Review admission applications and render admission decisions with the goal of increasing applications and yield of admitted students to meet established enrollment goals for targeted application pools.
  • Conduct interviews and information sessions and provide career and enrollment counseling to various groups of students.
  • Track, collect and analyze prospect and applicant data related to access-based programs and provide both in-progress and historical data and reports.
  • Maintain statistical data on assigned applicant pool and oversee decision activities of that pool; monitor participants’ progress of assigned pool by maintaining contact with appropriate campus faculty and/or staff.
  • Partner and liaise with key campus constituents including, but not limited to, Pre-Collegiate Programs, Student Support Services and Pathways and Multilingual Programs to providing data and context around recruitment practices and admission processes.
  • Identify, coordinate and cultivate relationships with a network of community-based organizations and strategic partnerships in key markets.
  • In conjunction with the Senior Associate Director and Director, design and implement marketing, communication, programming and external outreach strategies as they apply to specific access programs.
  • Participate on committees, which impact designated applicant pool(s).
  • Serve as an agent on the office’s main telephone number queueing system.
  • Assist with transfer recruitment initiatives as necessary.
  • Support Undergraduate Admission recruitment and yield events and other campus events, as appropriate.
  • As requested by the Senior Associate Director and/or Director, create, facilitate, or contribute to office training initiatives and create presentations for admissions staff.
  • Assist with recruiting, interviewing, hiring, training non-benefitted seasonal readers and/or recruiters.
  • Perform additional duties as assigned.

 

Qualifications: 

Bachelor’s degree and a minimum of three to five years in post-secondary undergraduate admissions with demonstrated success in effective communication and management skills. Prior experience in recruitment, applicant reading and counseling students, as well as demonstrated leadership or experience with managing groups or specific academic or admission-based programs/groups. Excellent communication and presentation skills and a thorough understanding of new (first year) student recruitment and enrollment required. Must be highly organized and detail orientated with demonstrated understanding of admissions systems. Experience and understanding of the use of technology in relation to recruitment and outreach efforts, including familiarity with the role of Customer Relationship Management (CRM) software; strong data background and experience in utilizing data in goal setting recruitment planning, and decision making. The incumbent is required to have and maintain throughout the duration of employment in this position a valid driver’s license and/or reliable tr

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Company

University of Massachusetts

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