Senior Sales Manager

We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

Position Overview
Reporting to the Assistant Director of Sales, the Senior Group Sales Manager oversees group sales for The Royal Sonesta Washington, DC Capitol Hill and manages an assigned region. This role serves as a trusted advisor to clients while driving group business through lead generation, account management, and strategic sales efforts.
The ideal candidate is a self-motivated sales professional with strong communication skills, a proven track record in hotel sales, and the ability to build strategic relationships. Success in this role requires a proactive approach, strong account planning, and effective collaboration to grow market share and achieve revenue goals.
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Environment
Fast-paced and results-driven, requiring a proactive approach to achieving account and revenue objectives.
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Job Description

Key Responsibilities

Operational / Functional

• Promote the Sonesta brand to group and meeting decision makers
• Utilize sales systems (Cvent, MeetingBroker, Delphi.fdc) for RFP management, tracking, and reporting
• Develop and actively solicit group business within assigned territory
• Identify, qualify, and follow up on leads to maximize revenue opportunities
• Lead site visits, conduct outside sales calls, and attend industry events
• Prepare proposals, negotiate contracts, and maintain accurate records
• Maintain a comprehensive account database
• Collaborate with operations teams to ensure seamless execution of booked business
• Participate in meetings, training, and required sales activities
• Adhere to company policies, procedures, and deadlines

Strategy & Planning

• Analyze market conditions, competition, and account performance to inform strategy
• Develop and execute strategic sales plans, including new business and partnerships
• Plan and participate in sales initiatives such as blitzes and targeted outreach
• Maintain strong knowledge of industry trends and booking processes
• Build effective working relationships with internal stakeholders

Financial Management

• Achieve annual revenue goals and drive year-over-year growth in room nights, ADR, Banquets and total revenue
• Partner with Revenue Management to evaluate and optimize group opportunities

Account & Client Management

• Manage a portfolio of key accounts and develop new business aligned with hotel goals
• Build and maintain strong client relationships to ensure satisfaction and repeat business
• Understand client needs and tailor solutions to deliver value propositions
• Represent Sonesta at industry events and within professional associations

Accountability & Performance

• Own individual performance against revenue and activity goals
• Manage time and priorities effectively
• Utilize CRM tools to track activity, pipeline, and follow-up
• Ensure strong return on investment from sales activities and events

Leadership & Collaboration

• Act as the voice of the customer, sharing insights with leadership
• Collaborate across departments to support business objectives
• Demonstrate professionalism, integrity, and respect in all interactions

Go Beyond @SonestaHotels

WHO WE ARE

We are an organization made up of people, thoughts and ideas – all working towards fulfilling our simple mission: To wow every guest, team member, partner & community we operate in by delivering quality, value & amazing hospitality.

We will achieve our mission by being passionate about exceeding expectations - by being persistent, resilient, and constantly seeking new and creative ways to succeed.  Doing the Right Thing and Going Beyond are our principles that guide everything we do.

We are an equal opportunity employer. All qualified applicants will receive consider