Senior Manager Product Marketing

About the Brand: 

Join the cutting edge of professional barbering and styling with BaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide, BaBylissPRO has become a symbol of excellence for professionals and an increasingly sought-after brand for consumers. 

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community. 

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you’re passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it. 

Position Summary 

Are you a strategic product marketing leader who thrives on transforming businesses through consumer insight and bold innovation? Join us as our Senior Manager Product Marketing, where you’ll lead the charge in defining our category strategy and building the innovation platforms that will drive growth. 

In this role, you’ll act as the strategic owner for your category - setting the consumer-led vision, shaping the product positioning for the +5 year product roadmap, and deciding which innovations move forward. You’ll turn insights into action, building fewer, bigger, better products that create value for our customers, professionals, consumers and the brand. 

This is a hands-on leadership role for someone who loves building strategy and capability simultaneously, someone who can set direction and roll up their sleeves. You’ll be a key architect in our insights-powered organization; partnering closely across Marketing, Product Development, and Sales. 

What You'll Own 

Business & Portfolio Strategy 

Help shape the future of the business by identifying where to play and how to win. You'll evaluate market opportunities, influence portfolio decisions and help prioritize the innovations that will drive long-term growth. 

Product Strategy 

Define what makes each product successful. You'll translate consumer and market insights into compelling product strategies and positionings that create meaningful differentiation and strong commercial outcomes. 

Innovation Leadership 

Lead the innovation process from concept through launch readiness, partnering cross-functionally to align business objectives, consumer needs and technical feasibility. 

Go-to-Market Partnership 

Partner closely with Brand Marketing and Sales to ensure every innovation launches with a clear strategy, compelling product story and strong consumer & customer value proposition. 

Performance & Optimization 

Uncover opportunities for improvement and turn consumer and market learnings into recommendations that strengthen future innovation. 

What Makes You Successful 

We're looking for someone who naturally connects consumer insights, business strategy and product innovation. 

Successful candidates typically bring: 

• Experience developing product or portfolio strategies that drive business growth  

• Strong commercial and financial acumen with the ability to balance consumer needs and business objectives  

• Exceptional strategic thinking and problem-solving skills  

• Confidence influencing cross-functional teams and senior leaders without direct authority  

• A passion for consumer-centric innovation and continuous improvement  

• The ability to navigate ambiguity, prioritize effectively and bring clarity to complex challenges 

Qualifications: 

Required 

• 7+ years of progressive experience in product marketing, product management, category management or brand strategy within consumer-packaged goods  

• Demo