Email/SMS Lifecycle Marketing Associate
NutrafolAbout the role
<div class="content-intro"><h2>Keep Growing with Nutrafol</h2> <p class="description__text" data-test-description-text="">We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.</p> <p class="description__text" data-test-description-text="">Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.</p> <p class="description__text" data-test-description-text="">Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.</p></div><p><strong>About You</strong></p> <p>Nutrafol is looking for a highly organized and detail-oriented Email & SMS Marketing Associate to support the execution and optimization of our lifecycle marketing marketing programs for new customer acquisition. Reporting to the Leads Marketing Manager, you will help bring campaigns to life by coordinating with internal stakeholders and agency partners, ensuring launch accuracy, and delivering actionable performance insights.</p> <p>The ideal candidate thrives in a fast-paced environment, enjoys managing multiple projects at once, and is eager to grow their skills in lifecycle marketing, customer engagement, and campaign optimization.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time </li> <li>Partner with Manager to optimize automated email and SMS journeys </li> <li>Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance </li> <li>Partner with creative and brand teams to create content specific to the channel</li> <li>Partner with external channel partners to deploy quality campaigns on time </li> <li>Proactively come to the table with new ideas to prepare for cross-functional meetings </li> <li>Take a data-driven appro
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