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Global Director of Partner Marketing & Success
EverbridgeBurlington, United Statesfull_timeVerifiedPosted 19 Jan 2023
About the role
The Sr Global Director of Partner Marketing and Success will be responsible for developing strategies to maximize impact from Everbridge’s elite, premier, and select partners, emphasizing driving qualified pipeline and bookings. You will identify, plan, and execute programs to leverage partners for demand generation and thought leadership in support of Everbridge’s strategic business priorities. You will build marketing programs with our partners to promote the value of our joint partner go-to-market. You will lead a team of 7 across partner Onboarding, Enablement, Marketing, and Reporting globally. You will collaborate closely with our Global Partner Program business development leaders and all functions within the extended Marketing team including Content, Customer, Analyst Relations, Demand Generation, and Operations. You will drive the activation of marketing programs via partners and be accountable for partner sales and marketing alignment. You will be measured on pipeline goals, revenue conversion, and increased global partner marketing visibility and ROI.
Our clients and partners are some of the world's greatest brands and organizations. The ideal candidate understands how to translate creative program ideas into practical strategies and tactics and is ready to take on the opportunity to bring critical solutions to a partner ecosystem ready for uncapped growth.
At Everbridge, we have a mission that matters – to keep people safe and businesses running during critical events. Our “Bridgers” join Everbridge to make a positive impact on the world through their work. The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives. We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission. Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience. Click here to learn more about what we do. Passionate about our mission? Want to #BeTheBridge? Apply to be a part of our team today! Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without r
Our clients and partners are some of the world's greatest brands and organizations. The ideal candidate understands how to translate creative program ideas into practical strategies and tactics and is ready to take on the opportunity to bring critical solutions to a partner ecosystem ready for uncapped growth.
What you'll do;
- Develop a global partner program strategy, based on Everbridge’s strategic business priorities, leveraging partner thought leaders and input from internal cross-functional teams.
- Build partner demand generation functions via various channels including digital, increasing conversion from visitors to MQLs.
- Support the team in developing an integrated mix of marketing tactics, including roundtable events, webinars, email outreach, Enablement Programs, etc. The focus is on Premier and APAC partners specifically.
- Optimize the newly created Partner Success function to ensure scalable and effective processes to set our partners up for success.
- Evolve the Global Partner Program mission and create marketing collateral including joint business value proposition documents and thought leadership, driving joint top-of-the-funnel demand.
- Develop and manage global/local partner engagement activities in the partner marketing calendar (e.g. partner conferences, lunch & learn events, and webinars).
- Collaborate with Marketing Operations to ensure accurate reporting is in place to measure the impact and effectiveness of marketing programs.
What you'll bring;
- 10+ years of experience with partner marketing and scaling growth at a high-growth B2B SaaS/software company.
- Understanding of and ability to clearly articulate Everbridge solutions and value proposition.
- Strong people leadership experience and ability to collaborate and influence cross-functional teams.
- Convey enthusiasm and inspire the team, encouraging others to perform at their best to ensure business goals are achieved.
- Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities; comfortable working as both part of a high-performing, diverse team and as an independent performer.
- Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams; a true partner and collaborator.
- Ability to analyze and prepare recommendations on marketing plans for an executive leadership audience.
At Everbridge, we have a mission that matters – to keep people safe and businesses running during critical events. Our “Bridgers” join Everbridge to make a positive impact on the world through their work. The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives. We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission. Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience. Click here to learn more about what we do. Passionate about our mission? Want to #BeTheBridge? Apply to be a part of our team today! Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without r
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