WGL- Energy Efficiency Marketing Specialist

Job Description

Position Summary


Tasks and Responsibilities
• Identifies, evaluates, and implements cost-effective marketing programs, including web based programs, to grow participation in Washington Gas’ Energy Efficiency (EE) programs.
• Crafts business cases for proposed EE marketing initiatives that include: marketing plans, advertising plans, and detailed financial performance expectations.
• Develops marketing messaging and collateral to educate consumers about energy efficiency programs.
• Monitors, measures and analyzes the success of all marketing initiatives associated with EE programs.
• Ensures marketing effectively promotes programs and is consistent with both program and corporate messaging.
• Coordinates with EE Program staff, Marketing, Corporate Communications and Regulatory Affairs to develop consistent messaging, promotional materials and outreach.
• Develops new and expands existing partnerships for co-promotional opportunities with appliance manufacturers, distributors and installers.
• Tracks budget and spend, while supporting annual Evaluation, Monitoring and Verification (EM&V) and all other related regulatory filings.
• Interfaces with management, internal departments and vendors to integrate marketing efforts into overall EE and Marketing program goals.
• Performs other projects or special assignments as required.

Qualifications, Skills and Abilities
• Bachelor's Degree marketing, advertising, or business required
• 2-4 Years marketing, program management or other relevant experience

• Ability to develop and implement business cases to meet overall program objectives. Demonstrated strong organizational, analytical, and problem solving skills.
• Demonstrated ability to establish rapport and effective working relationships with business partners, supervisors, and peers.
• Demonstrated ability to logically analyze and solve broadly-defined business problems with innovative solutions.
• Proven ability to use computer software and applications, including Microsoft Office applications, to share, retrieve, research and present business information.
• Demonstrated ability to present ideas logically and concisely to diverse internal and external audiences at all organizational levels, both verbally and in writing.
• Strong understanding of basic web/Internet concepts.
• Familiarity with graphics software such as Photoshop or Illustrator.
• Energy industry and energy efficiency experience a plus.

We offer a competitive salary range of $64,000 to $88,000 per year, commensurate with experience, education, and skills. In addition, we provide a comprehensive benefits package including health insurance, retirement plans, and paid time off.

The Company values diversity in its workforce and encourages United States military veterans and service members who meet the qualifications to apply 

Why work at AltaGas?

AltaGas is a North American energy infrastructure company with a focus on owning and operating assets that provide clean and affordable energy to our customers. AltaGas assets include Washington Gas/WGL, SEMCO, and Petrogas. Our talented team, nearly 3,000 strong, leverages the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions – from the well sites of upstream producers to the doorsteps of homes and businesses to new markets around the world.

We deliver clean and affordable natural gas to approximately 1.7 million customers’ homes and businesses through regulated natural gas distribution utilities across four jurisdictions in the United States and two regulated natural gas storage utilities in the United States. Learn more about our team, vision, and strategy.

To learn more about our mission:  https://youtu.be/k1mrKDdsYW8?si=y1k3NOyHxgf4emdL

For Canadian hires: AltaGas hires personnel on the basis of job-related qualifications. All qualified applicants will receive consideration without regard to a person's ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences, marital status, family status or disability or any other characteristic protected by applicable law.

For U.S. hires: WGL/SEMCO/AltaGas offers a total rewards package that includes competitive pay, incentive bonus plans, holiday pay, 401K matching and a wide array of benefits. These benefits including medical, dental and vision coverage are designed to help you and your family