Senior Marketing & Communication Specialist

Job Description – Marketing and Communication Specialist Italy and Switzerland

The position is responsible for developing and deploying communications to promote the GXO brand through all communications channels in Italy and Switzerland.

 

He/she will develop and implement the local communications plan, in close collaboration with the business and European counterparts. The candidate will also support pan-European communication campaigns.

 

Responsibilities

 

Develop, own and implement the external and internal communication plan for Italy and Switzerland in collaboration with business partners, including the market Managing Director, Business Development, Human Resources and the European and global Communication teams.

 

Develop and execute an external communications plan for Italy and Switzerland to build brand awareness among key stakeholders:

 

• Leadership Visibility
  • Provide strategic and tactical counsel and support to designated business stakeholders to foster their visibility with media and on social media channels
  • Identify speaking opportunities and develop associated messages and presentations for key spokespeople at events, exhibitions and roundtables

 

• Content creation
  • Develop content (press releases, by-lines, case studies, social media posts, videos, photos) in close collaboration with the corporate team, to be amplified across earned, paid and owned media
  • Source stories from the countries for distribution via press releases, media alerts, social media and corporate website
  • Review translations for marketing materials and corporate website updates (translations, reviews, updates)

 

• Media relations
  • Develop and nurture relationships with national and local press for positive coverage as well as managing reputational issues
  • Identify key trade / vertical press publications and build relationships to raise awareness and coverage
  • Key areas of focus: Technology, ESG, Employer of Choice

 

• Reputation / crisis management
  • Manage reputational issues, in close coordination with the corporate communications team
  • Draft reactive statements, talking points, Q&A

 

Develop and execute an internal communication plan to inform, align and inspire our team members, including:

 

• Leadership communication
  • Provide strategic support regarding messaging and cadence of leadership communications
  • Provide tactical counsel on internal updates (Workplace posts, emails, videos)
• Implementation of global and pan-European campaigns
• Interaction with European and Global Marketing team
• Best practice sharing via newsletter and/or digital tools

 

 

Required skills

 

• Communication Skills 
  • Writes clearly and informatively. Edits work for spelling and grammar
  • Fluent in English and Italian, with a preferable knowledge of French
  • Presents organized and thorough information and data appropriate for intended audiences
  • Utilizes variety of interpersonal styles and communication methods
  • Demonstrates skills to deal effectively with individuals and groups within and outside the organization
  • Leverages creative approaches to effectively communicate with diverse employees
  • Maintains strict confidentiality
  • Communicates well with leadership, team members and other departments

 

• Time Management Skills
  • Demonstrates follow-up skills
  • Provides timely and professional support to all internal/external customers and vendors<