Principal, Communications, CPB, Global Football
NikeAbout the role
WHO YOU’LL WORK WITH
This position will engage directly with cross-functional teammates across Global and Geo Communications, Business and Brand as well as Sports Marketing and League & Federation partners to develop and align on the communications strategy and priorities. They will create and represent the brand at major global football moments and build and drive influence with the right partners internally and externally.
The right candidate has extensive experience driving communications strategy in the global football industry, is highly collaborative, exhibits high-level critical thinking, and can manage multiple and competing priorities. The ability to access and apply knowledge of consumer and media insights, trends, and intelligence related to basketball is a must. A deep understanding of basketball and a passion for the sport, its culture, and its communities is imperative.
You will be part of the Global Consumer, Product and Brand Communications team and will report to the Senior Director of Global Basketball and Football. This role will work closely with all areas of the Global Communications team and with a highly matrixed and cross-functional group across the following areas:
- Global Communications counterparts across Consumer, Product & Brand, Enterprise/Corporate Comms and Employee Comms
- Geo and City Communications teams
- Global Football Business Partners (GM and Strategy)
- Brand Marketing
- Sports Marketing & Athlete Communications team
- Sports Marketing and League/Federation Partners (at times)
- Legal & Business Affairs
WHO WE ARE LOOKING FOR
We are looking for a Principal of Global Football Communications to join the Global Consumer, Product and Brand Communications team. This person will proactively develop and lead strategic communications plans and ongoing storytelling in service of Nike's global football business priorities. They will develop a long-term strategy and narrative to reach consumers, employees, and corporate audiences and shape a positive brand reputation tied to Nike Women’s and Men’s global football business.
- A minimum of 8 years relevant work experience
- Bachelor's degree in journalism, communication, business or related discipline
- Ability to develop and execute strategic communications plans, manage and proactively drive corporate reputation and deliver narrative-led storytelling
- Excellent verbal and written communication skills
- Strong media relations background
- Strong networking and relationship building skills; ability to influence others to act
- Sport, cultural and societal acumen- able to leverage critical thinking skills to identify/assess dynamic and evolving cultural/social/political moments, events, trends
WHAT YOU’LL WORK ON
If this is you, you will be building and driving communications strategies and storytelling that builds Nike’s reputation as the leading Global Football brand and:
- Develop and execute strategic communications plans; build alignment with internal stakeholders
- Provide strategic counsel and own day-to-day relationship with Global Football business, marketing and other functional stakeholders; at times league and federation partners as well
- Create supporting messaging documents that build Nike’s reputation as the leading Global Football brand
- Navigate and manage issues as needed
- Create, lead and execute key communications events and sport moments globally, including EC25, Club WC25, WC26 and WC27.
If you are a seasoned communications professional with a passion for global football and a track record of success in driving communications strategy, we want to hear from you!
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