US Talzenna HCP Lead & Launch Lead

ROLE SUMMARY

The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC).

TALZENNA in prostate is one of Pfizer Oncology’s 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, we are growing Talzenna’s market presence in HRR-mutated mCRPC, as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3).

The US TALZENNA HCP Lead and Launch Lead will join a highly talented marketing team to drive launch success for Talzenna, and is accountable for:

• Overall TALZENNA prostate HCP marketing strategies and plan, including prioritization of resources to maximize the commercial potential of the brand
• Day-to-day oversight of the TALZENNA HCP marketing activities, guide the execution of several other TALZENNA HCP marketers and ensure alignment with strategy
• Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging
• Lead US preparations for TALAPRO3 launch working closely with the Tala cross-functional team and the global Talzenna team

The role requires senior level marketing expertise and prior US experience.  The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success and leadership in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics.

This position will report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology.

ROLE RESPONSIBILITIES

The HCP Marketing Lead responsibilities are listed below:

HCP Marketing

• Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment
• Lead campaign and core messaging development, as well as evolution, depending on changing market / competitor dynamics
• Provide day-to-day oversight of the HCP marketing activities across 3 other TALZENNA HCP marketers, mentor and help develop teammates across the HCP marketing team
• Lead HCP tactical marketing plan development, including integration with omnichannel strategy and execution
• Lead field-force related activities in partnership with sales leadership, district sales managers and SEMs, including targeting, segmentation, dashboards, insights tools, contests and IC design
• Lead field-force training strategy and materials development, in partnership with Training lead, Testing lead and other HCP marketers as appropriate
• Responsible for KOL / EOL engagement strategy, in partnership with Global, OLL and TALZENNA P2P HCP marketer
• Work with TALZENNA Testing Lead to pull-through relevant HCP tactics and training for the field force
• Work with TALZENNA Key Accounts Marketer and P2P lead on GPO promotional strategy and tactics
• Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data
• Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions
• Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through

Across Brand Activities

• Serve as TALZENNA OP and Tactical Plan Captain
• Serve as TALZENNA US RC Captain and Marketing Manager reviewer of HCP tactics; ensure quality of pieces and adherence to RC norms
• Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates, piece expirations)
• Track and monitor TALZENNA KPI, work with Team Lead to prepare for TALZENNA insight activation meetings

TALAPRO3 Launch Preparations

• Lead all US TP-3 launch preparations, including development of US launch plan and US cross-functional planning team; Partner closely with the Global team to prepare for the future launch and serve as the