Account Executive - Digital Sales

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Position Summary:  The Account Executive is the principal representative of Vericast responsible for understanding and representing the Digital products, services, and solutions it provides to clients.  The Account Executive recognizes revenue opportunities and turn leads into long-lasting partnerships. An Account Executive is responsible for promoting sales in creative and effective ways through a sophisticated consultative process with clients.  The position requires product knowledge, an understanding of industry trends, and ability to develop strategic plans with a high level of planning and foresight to maximize sales and revenue from existing clients as well as new clients and prospects. 

Key Responsibilities:

• Establish a strategic and sophisticated consultative process which engages new and existing clients regarding the promotion and marketing of Company products, services and solutions and capturing all revenue opportunities, expanding knowledge base of client business/objectives and requirements, building meaningful value-added relationships by: 60%                                           
  • Building strong partnerships and sales strategies with existing and new clients through developing a deep understanding of their businesses and marketing/advertising initiatives;
  • Thorough understanding of all Print products and solutions and how they can provide value to a client’s operations. Engage other Vericast product sales experts to propose optimum customer solutions
  • Effectively communicate how best to promote Company products and services to best fit a client or prospective client's needs (Travel may be necessary)
• Maintain and grow customer accounts by: 30%
  • Providing valued, comprehensive and strategic account management;
  • Ensuring tactical and flawless implementation of products, services, and solutions;
  • Researching, tailoring, and teaching commercial insights to clients; and
  • Remaining point of contact to ensure client’s concerns are addressed
• Provide accurate and timely reports and forecasting as required by Company.10%

Qualifications

Education & Knowledge:

• Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills / Competencies:

• 5+ years in a quota carrying sales role; demonstrated consistent success over performance.  Will consider applicable Vericast Account Management experience
• 2 – 4+ years of experience selling digital media client solutions (IAB or any others) in the Programmatic Digital Media space
  • Selling programmatic vs. platforms for specific publishers
• Understanding of the Digital MarTech Ecosystem.
• Use of data and insights as a solution selling tool. 
• Ability to determine and resolve issues and implications.
• Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results.
• Ability to educate and influence stakeholders/audiences resulting in closed/won business.
• Excellent written and oral communication skills.
• Ability to manage multiple clients while seeking new opportunities.
• Proficiency in Microsoft Office and CRM software, with aptitude to learn system

Communication & Contacts (Internal/External):

• Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required

Decision Making Scope:

• Ability to make recommendations and bring out-of-box recommendations to clients and areas that support sales (ie: targeting, marketing and pricing)
• Requires broad conceptual judgment and ability to deal with complex factors

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