Senior Product Manager - Marketing Automation

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

This Sr Manager will be a member of the Value-Added Services division under the Issuing Solutions Product organization and will be responsible for the continued product development and expansion of the Visa Data Manager (VDM) and Visa Campaign Solutions (VCS) products. VDM and VCS provide Visa clients access to cardholder and transactional information to support business analytics. The data enables Visa card issuers to deliver automated marketing and account servicing communications.  The team is responsible for maintaining, enhancing, developing, and delivering new products and services that leverage data and automated communications.

Reporting into the product lead for the Visa Campaign Solutions team, this role will contribute to various product workstreams, client development activities, market research, performance analysis and other activities.  

This is a client facing role, and this person will be tasked with consulting with our VCS clients and internal partners and stakeholders in North America, future expansion will include clients in EU and CEMEA regions.

Responsibilities include:

• Client Activities: Deliver best practice knowledge, analytical insights and support all efforts for the configuration and execution of clients desired campaigns and reporting utilizing the VDM and VCS tools.
• Campaign Engagements: Support project management and operations to drive engagements to completion on agreed deadlines. Ensure engagements are unblocked, progressing, and barriers are removed.
• Sales Support:  Participate in product presentations with sales and clients to gather client feedback and support the creation of new business opportunities.
• Sales and Project Pipeline: Establish sales and project pipeline and maintain an up-to-date pipeline status to enable cross-team visibility and collaboration.
• Business Requirements:  Provide guidance from market demands to assist in the development of the detailed business requirements, product specifications and enhancements to the products.
• Commercialization: Translate product strategy and capabilities into actionable commercialization efforts and assets for VDM and VCS products.
• GTM Execution: Participate in the testing and execution of critical product launches and strategic projects across local markets.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Qualifications

Basic Qualifications
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• Strong verbal, written, and presentation skills are required
• Working knowledge of payments, card issuing and lifecycle marketing best practices
• Excellent attention to detail
• Project and client management skills
• High level of comfort with data, files, and technical communication
• Collaborative working style
• Fun sense of humor

Preferred Qualifications
• 5-10 years payments, card issuing or B2C marketing operations experience preferred
• Ability to synthesize complex ideas with a passion for developing clear, effective, and compelling presentations
• Excellent data and analytical skills to support campaign development, summarize performance and find insights, working knowledge of Excel and MicroStrategy is preferred
• Working knowledge of marketing automation technology (Adobe Campaign, AEM)
• Motivated to develop an understanding of the evolving industry context as well as developing a broad and deep understanding of Visa’s business and products
• Able to work independently, and with broad instructions
• Adaptable to a variety of different work and projects
• Str