Sr. Ecommerce Marketing Manager

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

 

The American Heart Association has an excellent opportunity for a Senior eCommerce Marketing Manager in our Healthcare Business Solutions department!

 

If located in the Dallas metroplex, this position will work in a hybrid setting (in office approximately 1-2 days a week and as needed). If not located in the Dallas-metroplex, this position will work from home with expectation to travel to Dallas as needed.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

This individual will be responsible for strategic oversight and day-to-day management of Healthcare Business Solutions (HBS) eCommerce experience with specific focus on meeting customer needs and ongoing, data-driven improvements. Responsible for leading acquisition and user experience efforts to optimize eCommerce conversions, align with HBS’s digital strategy and drive revenue to contribute to the Association’s mission. Also responsible for collaborating across departments to drive strategy, product roadmaps, and a user-friendly experience. 

 

• Day-to-day operations of the ecommerce experience, including coordinating product launches, product merchandising, content updates, pricing and promotions, customer communications, and marketing
• Improve customer acquisition, engagement and retention by demonstrating available analytics and SEO standard processes to develop content and manage PPC campaigns in partnership with HBS marketing teams
• Work closely with customer service, marketing, sales, UX, and content teams to understand user profiles and customer journeys across HBS properties and proactively identify customer needs. Coordinate with various teams to complete content and site improvements, improving user experience to meet those needs
• Participate as ecommerce SME on cross-functional ecommerce team, ensuring effective methods for maintenance, improvements, and business needs and always advocating on behalf of the customer to meet business goals
• Act as ecommerce SME on marketing, product and digital project teams
• Lead ecommerce reporting, including campaign performance, product performance, and user behavior. Leverage available analytics and tools to understand user trends and growth opportunities and make content improvements and product recommendations based on these insights
• Work with the Product Marketing teams to support brand and product marketing efforts, and incorporate ecommerce sales, profit and customer experience metrics to measure campaign performance

 

Qualifications

• Bachelor’s Degree or equivalent work experience
• At least five years of relevant experience
• Experience running CMS and eCommerce platforms (Adobe Commerce, Sitecore preferred) including pricing, promotions, and product management for both physical and digital products
• Experience with digital marketing strategies, campaign planning and implementation, KPIs, and reporting across channels and tactics
• Experience creating and optimizing digital content. Shown success optimizing content for increased engagement and conversions with conversion funnels, SEO standard processes, personalization principles, and testing methodologies
• Experience working on cross-functional project teams with market research, design, development, and business partners. Translate business needs to technical requirements
• Hands-on experience with web design and development processes
• Familiarity with market research, web reporting, data analytics, including practical knowledge of data-driven KPIs and report development. Must have skilled to expert familiarity with Google Analytics
• Excellent verbal and written communication skills, and ability to connect with all organizational levels
• Self-motivated and comfortable working both independently and as part of collaborative project teams
• Strong organizational skills and ability to lead multiple projects and priorities with attention to detai