Senior Manager, Global Tradeshows & Events

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$115,900.00 - $190,450.00

Sr. Manager, Tradeshows & Events 

Position Overview 

Lead a team of event professionals in North America to coordinate, organize, and deliver internal and external events that meet Bio-Techne objectives and support sales and marketing initiatives. This role is responsible for the hands-on planning, execution, and optimization of events, with a focus on managing logistics, ensuring smooth operations, and achieving measurable ROI. Key responsibilities include leading a team of event specialists, managing setups and budgets, coordinating with vendors, overseeing on-site activities, and ensuring consistent brand presence and successful events through teamwork. Strong analytical skills and attention to detail are essential for managing multiple tasks, timelines, and stakeholder needs. 

Job Duties 

• Lead the development and execution of impactful and engaging external events aligned with business objectives, brand standards, and audience engagement goals to expand our brand presence and create new business opportunities. 

• Collaborate with key business stakeholders to ensure a best-in-class customer experience at tradeshows and events. 

• Ensure that our systems for lead capture and customer engagement function effectively. 

• Develop and execute an annual Americas event plan, including logistics, budgeting, team support staffing, and other critical aspects. 

• Oversee logistics, cost estimates, staffing, and pre-show activities to ensure seamless execution. 

• Manage on-site operations and oversee post-show evaluations for flagship (Tier 1) tradeshows to continuously improve event effectiveness. 

• Manage relationships with vendors, venues, and event partners to optimize costs and ensure quality. 

• Manage regional event budgets, tracking spending to ensure alignment with financial goals. 

• Ensure all tradeshow leads are promptly entered into Salesforce and Marketo for ROI evaluation and appropriate follow-up. 

• Report lead metrics, providing actionable insights to improve future performance. 

Policy, Brand Compliance, and Best Practices 

• Implement roles, responsibilities, and brand guidelines related to tradeshows and event programs, ensuring consistency and compliance with corporate standards. 

• Support ongoing training to ensure adherence to best practices. 

• Develop and share best practices across regional and global teams, creating a cohesive approach to event planning and execution. 

Job Requirements 

• Education: Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required. 

• Experience: Minimum of 10 years’ experience in corporate or event marketing, with a focus on B2C marketing. Experience in scientific industries is a plus. 

• Skills: 

• Strong leadership and management skills, with experience leading an events team. 

• Strong project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines. 

• Strong collaboration skills with cross-functional teams and exte