Virta Health is on a mission to transform diabetes and obesity care. Current treatment approaches aren’t working—over 75% of US adults are living with type 2 diabetes, prediabetes, and obesity, or are otherwise metabolically unhealthy. Virta helps people reverse these conditions by addressing the root cause, nutrition. Along the way, we’ve reinvented virtual care for chronic conditions, led the longest and largest clinical trial on diabetes reversal, and flipped the food pyramid on its head. We have raised over $350 million from top-tier investors, and partner with 450 enterprise organizations, including health plans, employers, and government organizations. Join us on our mission to reverse diabetes in 100M people.

Virta Health is a B2B2C company, in which enterprise partnerships—with large health plans, employers, benefits consultants, and PBMs—unlock access for us to communicate to and enroll individual members. B2B Product Marketing is responsible for accelerating Virta revenue growth by setting B2B go-to-market strategy and supporting our field facing teams, including sales and customer success. 

We are seeking a new Director, Product Marketing leader and people manager for this highly visible and strategic function. At Virta, the B2B Product Marketing team drives key company “go/no-go” decisions (e.g., around new product launches) and unlocks new growth vectors for Virta through adjustments to pricing, positioning, value-stories, partnership models, and pitch materials. Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize growth in a highly competitive and dynamic healthcare market.

This is a dream job for someone with exceptional storytelling skills, a deep knowledge of healthcare, and solid instincts on driving B2B growth.

Responsibilities

• Lead a team of product marketers focused on B2B growth, with the goal of expanding covered access to Virta’s life-changing diabetes reversal and weight loss treatments

• Support core 2024 strategic priorities, in support of profitable growth

• Drive go-to-market strategy and tactics decisions around product packaging, positioning, core messaging, and strategic partnerships

• Design programs to capture voice of the market + voice of the buyer (e.g., market research, competitive intelligence, win/loss analysis)

• Define and improve messaging and positioning for health plan and employer leaders

• Develop high-quality content in support of core messaging, including sales presentations, talking points, objection handling, and training materials

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Connect with and establish strong relationships across our commercial leadership team, including employer sales, health plan sales, customer success, and member growth

• Get to know Virta’s treatment, outcomes, R&D roadmap, economic value story, differentiators, competitive landscape, and B2B partnership models

• Review Virta’s core sales and customer success materials to understand current messaging themes and develop a point of view on potential areas for improvement

• Align efforts of the product marketing team with 2024 strategic priorities as well as across the different market segments we serve—including health plans’ commercial lines of business, Medicare / Medicaid, ASO, and self-insured employers. Support the product marketing team by building work plans in each of these areas.

Must-Haves

• 10+ years of working in a B2B commercial growth function in healthcare, preferably in product marketing or market strategy. 

• Deep experience in healthcare industry, working in a B2B growth-related leadership role

• Exceptional written, verbal, and visual communication abilities, across a wide range of formats (e.g., narrative, slide decks, visual)

• Track record of creativity, hustle, and results in leading B2B growth initiatives in healthcare

• Impressive ability to find “80/20” solutions complex and ambiguous challenges and deliver high quality results, quickly

• Great cross-functional collaborator, with ability to build bridges across teams including Clinical, Operations, Product/Technology, Design, and Commercial

• People management experience, with a track record of coaching teammates to career success

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prio