Director of External Affairs

Summary

The Director of External Affairs will serve as a strategic partner to the Vice President of External Affairs & Communications, helping to shape and support Columbia Distributing's engagement and communications strategy.

 

The role is primarily focused on leading strategic communications, digital and social media, and stakeholder engagement efforts that support the company's business objectives and public affairs priorities.

 

The Director will serve as an important bridge between the company and key stakeholders, including teammates, media, community organizations, suppliers, retail partners, industry associations, and policymakers.

Primary Responsibilities

Strategic Communications & Messaging

• Lead the development and execution of integrated communications strategies that support Columbia's strategic priorities.
• Partner closely with the VP of External Affairs & Communications to align messaging with policy, corporate, and leadership priorities.
• Develop clear, compelling narratives that translate complex industry, policy, and business topics into accessible messaging.
• Oversee creation of executive communications, including talking points, presentations, and key messaging for internal and external use.
• Ensure consistency of voice and messaging across all communications channels.

Digital and Social Media

• Coordinate Columbia's digital and social media strategy, including content planning, platform management, and performance optimization.
• Develop and execute digital campaigns that support corporate storytelling, engagement, and public affairs priorities.
• Establish and maintain a consistent brand voice aligned with company values and priorities across digital platforms.
• Monitor digital performance and recommend data-driven improvements to increase reach and engagement.

Internal & External Engagement

• Develop and execute engagement strategies that strengthen and support relationships with teammates, suppliers, retail partners, industry associations, policymakers, and community leaders.
• Support internal communications initiatives that connect teammates to company strategy and priorities.
• Identify opportunities to elevate Columbia's presence through events, partnerships, and advocacy.
• Represent the company in external engagements as appropriate.

Government Affairs & Public Policy Support

• Support the VP of External Affairs & Communications in advancing government affairs and public policy priorities through strategic communications and engagement.
• Assist in analyzing and translating policy developments into clear communications for internal and external audiences.
• Help support and coordinate advocacy communications, issue management, and stakeholder engagement and outreach efforts.

Community Engagement & Corporate Citizenship

• Support the development and communication of Columbia's community impact and charitable initiatives.
• Partner with internal teams, suppliers, and nonprofit organizations to amplify impact and visibility.
• Assist in tracking, measuring, and communicating the impact of Columbia's community partnerships and investments.

Key Competencies

• Strong writing, messaging, and strategic communications skills.
• Experience developing and managing digital and social media strategies.
• Ability to translate complex issues into clear, engaging messaging.
• Experience managing multiple priorities in a fast-paced environment.
• Strong collaboration skills and ability to work cross-functionally.
• Experience engaging with policymakers, industry partners, media, and community stakeholders; familiarity with public policy and regulatory environments is preferred.
• Strong judgement in handling sensitive communications, external positioning, and issue-related messaging.

People Management

This position does not directly oversee or manage other employees

Work Environment

This job operates in a professional office environment. This role routin