Senior Manager, Event Management

Company Description

Dentsu Creative is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement, and sponsorship marketing. Dentsu's mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

• Oversee event planning and activation within designated marketing region, ensuring all activation deliverables are met
• Source event opportunities that align with brand goals - you will be responsible for negotiating the best sponsorship price and deal points for our client, and will need to be able to source opportunities for us to participate in
• Activate events according to brand guidelines and ensure execution is consistent with brand standards
• Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)
• Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
• Manage local storage and inventory of event assets, POS and general event supplies
• Work with all vendors, including insurance carriers
• Procure permits, civic documents, and all other permits / paperwork required for events
• Responsible for post event recaps, feedback, goal event data recaps and insights on all events
• Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
• Oversee client and partner communication, challenges, and solutions
• Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
• Manage event budget creation, implementation, expense tracking and management, and reporting
• Help manage the PO system and project budget tracking
• Provide budgetary input to the Regional Director on event cost expenditures per event
• Oversee team of regional Associate Producers
• Hire and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)
• Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
• Evaluate local market sponsorship opportunities and local event alignments against brand goals
• Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
• Ensure that part-time event staff are understanding of activation goals and local compliance

Qualifications

• Mandatory 5+ years of experience producing experiential / event production projects within a marketing or communications environment in the spirits/beer/wine industry
• Experience tying our strategy and sponsorship to experiential events
• Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication or décor styling
• Organizational and coordinating abilities
• Managed numerous events and timelines simultaneously
• Anticipated obstacles and created solutions
• Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote
• General understanding of Sketchup or AutoCAD desirable
• Flexible to accommodate work travel statewide and are already familiar with the market in which you're applying

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

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