Director of Retail, Specs

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

About Specs Inc.

Specs Inc. is a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human. The company develops Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world. Specs feature see-through lenses that place digital objects directly into three-dimensional space, powered by Snap OS, a proprietary, context-aware operating system designed for natural interaction with your hands and voice. Specs Inc. also provides Lens Studio, a full suite of advanced developer tools that powers immersive augmented reality experiences across Specs, Snapchat, and other services.

Director of Retail, Specs

We’re looking for a Director of Retail for Specs to join the team! As the Director of Retail, Specs, you’ll build and scale a global retail strategy that blends high-end physical spaces, community-driven experiences, and digital touchpoints. You’ll shape how people learn about, demo and experience Specs. This role requires a hybrid of tech, luxury retail and digital-commerce leadership - someone who can craft a world-class brand experience while building a data-driven retail ecosystem from the ground up.

What you’ll do:

• Build the end-to-end global retail strategy, integrating physical, digital and experiential touchpoints, and operational procedures, including inventory, security, repairs, fulfillment and customer support

• Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop-ups, e-commerce, creators and community hubs

• Set the long-term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy

• Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement

• Create an iconic in-store experience where hands-on demos, education and creative exploration are core, partnering with creative store designers on architecture, layout, lighting, visual merchandising and sensory experience

• Develop programming for launches, events, creators, cultural partnerships and community activations. Establish luxury-level service standards inspired by premium tech, hospitality and fashion

• Build and lead a global retail organization, developing high-performing, inclusive teams; partner with agencies on the hiring strategy for best-in-class brick & mortar staff. Initiate, develop, and manage the training program to ensure consistent, high-quality in-store education and service
   

Knowledge, Skills, Abilities:

• Experience using insights and analytics to shape product strategy, marketing and retail design

• Strong strategic instincts balanced with operational discipline and a love for building from scratch

• Track record of building inclusive, high-performing teams across multiple markets

• Ability to lead cross-functional teams and influence senior stakeholders
   

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 10+ years in retail leadership within consumer hardware and emerging technologies

• 5+ years of experience managing a team

• Proven experience building or scaling omnichannel retail for an innovative brand

• Expertise in turning stores into immersive, high-touch education and storytelling environments
   

Preferred Qualifications:

• Prior experience leading strat