Manager, Digital Marketing (Performance Marketing) - NBC Sports Next and Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Fandango, we love movies. From showtimes and ticketing, to engaging content and innovations in movie going- we strive to deliver the perfect movie going experience—anytime, anywhere. And to be the go-to destination for moviegoers, we think it’s all about collaboration. Anyone can build a website or app, but it takes a special group across many disciplines to create an experience that can live across multiple platforms and connected devices. Thanks to an exceptional team, we’re working hard to make Fandango a little bit better every day. Our 30 million (and growing!) online and mobile monthly visitors can now buy movie tickets at over 25,000 screens nationwide and stay for exclusive trailers, our award-winning original video series, movie reviews, celebrity interviews and more. So, if you’re looking to inspire, be inspired and work at the intersection of entertainment and technology look no further than Fandango. Visit Fandango.com/careers for a behind-the-scenes look at Fandango and follow us on LinkedIn for the latest news and updates. Fandango is an NBCUniversal Company.

Job Description

The Manager, Digital Marketing position will play an integral part of the Performance Marketing team executing highly visible campaigns for several key brands across NBC Sports Next and Fandango. This position will help manage the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize towards primary KPIs and OKRs. The ideal candidate will bring a strong focus on applying industry best practices and incorporating data-driven strategies across all areas of paid marketing.

• Execute and manage paid marketing campaigns that align with business objectives.
• Strong understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.
• Proficiency in using marketing automation tools, analytics platforms such as Google and Adobe, and ad management platforms is preferred. Candidates should stay updated with the latest technologies and trends in digital marketing.
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across digital marketing tactics.
• Collaborate with Senior Manager, Digital Marketing to develop and execute best in case paid social and search campaigns.
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks. Ability to prioritize is essential.
• Ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation and technical best-practice by ad platform.

Qualifications

Basic Requirements: 

• Bachelor’s degree in Marketing or a related field
• 4+ years of relevant business experience with a strong focus on paid search & paid social
• Proficient understanding and application of PPC principles, tools & methodology.
• Excellent analytical, prioritization, organizational, and quantitative skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)

Desired Qualifications

• Familiarity and passion for sports, movies and the entertainment indu