Associate Director, Client Strategy

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. This individual will collaborate closely with the strategy, sales, account management, services, marketing, and product teams to maximize the outcomes accounts can achieve with their strategy. The primary measure of success for the role will be direct and indirect revenue impact driven by accounts that receive strategy support.

What you'll be doing:

• Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
• New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
• Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
• Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to  industry vertical, social platform type, and marketing objective
• Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
• Cross-Functional Collaboration: Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
• Continuous Learning and Development: Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor's degree in Business Administration, Marketing, or related field.
• Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
• Passion for the creator economy and connecting marketers and creators
• Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
• Excellent project management and cross-functional coordination skills.
• Excellent customer-facing communication, presentation, and storytelling skills.
• Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
• Strategic and creative thinker with a customer-centric mindset and a results-oriented approach.
• Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
• Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing