Product Marketing Manager (M/F) - CDI - Paris

Since 2014, Wiremind has positioned itself as a technical company transforming the world of transport and events with a 360° approach combining UX, software, and AI.

Our expertise lies primarily in optimizing and marketing our clients' capacity. We work on various projects such as ticket forecasting and pricing, 3D optimization of air freight or scraping competitor prices. Our applications are the preferred tool of companies such as SNCF, United Airlines, Qatar Airways or even PSG to visualize, analyze and optimize their capacity.

Dynamic and ambitious, we strive to maintain our technical DNA which is the engine of our success. The company, profitable and self-financed since its creation 10 years ago, is mainly composed of engineers and experts and currently supports the growth of our business model based on "software-as-a-service" solutions.

Your missions 🚀

We are looking for a Product Marketing Manager (PMM) to take ownership of go-to-market (GTM) strategy, product positioning, and messaging for Wiremind’s PASSENGER Suite (airlines and ground travel). Sitting at the intersection of product, sales, and marketing, you’ll translate product features into customer value, define competitive differentiation, and enable the commercial teams with compelling collateral and insights.

Key responsabilities 🛠️

1. Go-To-Market Strategy

• Own the GTM plans for product launches and feature releases

• Co-define the Product roadmap with the Product team

• Partner with Product Management to deeply understand the roadmap, user personas, and product strategy

• Define launch goals, messaging hierarchy, and multi-channel rollout campaigns

2. Positioning & Messaging

• Craft clear, differentiated product positioning and messaging frameworks

• Translate product features into business benefits tailored to verticals and personas

• Align messaging across website, decks, sales materials, and customer comms

3. GTMEnablement

• Develop sales enablement tools: pitch decks, one-pagers, battlecards, and case studies

• Train Marketing, Sales and Customer success teams on value proposition, buyer journeys, and competitive insights

• Support commercial efforts with market segmentation and ICP targeting

• Enablement of sales teams with the right messaging and collaterals on all touch points

4. Market & Competitive Intelligence

• Conduct market research and monitor industry trends to inform product strategy

• Own competitive analysis: build win/loss analyses, identify threats and opportunities

• Share insights with product, and leadership teams

5. Performance Measurement

• Track and report on GTM and campaign performance metrics (awareness, engagement, adoption)

• Run A/B tests and validate messaging resonance through customer interviews or surveys

Your profile 🔍

Experience:

• 3–6 years of experience in product marketing, preferably in a B2B SaaS environment

• Proven success in launching SaaS products/features and driving commercial impact

• Experience working closely with product teams, sales, and customer-facing roles

Skills:

• Strong strategic thinking with hands-on execution

• Excellent verbal and written communication skills

• Comfortable writing for both technical and business audiences

• Familiarity with tools for Sales Enablement (e.g. HighSpot, Sana, Showpad) & Competition Monitoring (e.g. Crayon, Qualtrics), HubSpot & Notion is a plus

Bonus:

• Experience in vertical SaaS (e.g., airlines, logistics, transportation)

• Background in consulting, business analysis, or customer research

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