Lead Business Analyst, Marketing Systems and Data Strategy (Hub)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About the team and role

The Klaviyo Go-to-Market (GTM) organization is responsible for revenue delivery and customer satisfaction across our fast-growing global customer base. To help fuel our growth and find new ways to continuously improve, we are looking for a Lead Business Analyst, Marketing Systems and Data Strategy to translate GTM marketing needs into technical systems requirements. You will serve as a bridge between GTM marketing stakeholders and the technology teams who turn requirements into reality.

As an integral member of the Business Systems Process Automation team dedicated to supporting Marketing, you will play a pivotal role in steering the hyper-growth of our marketing organization. Your primary focus will be on specifying system requirements, streamlining processes, and managing strategic and operational initiatives. Serving as the 'connective tissue' between cross-functional Go-To-Market teams and technology systems, you will drive critical marketing systems programs. Success in this role relies on your exceptional partnership skills, clear articulation of business requirements, and a profound understanding of both business and technical systems, with a particular emphasis on supporting Marketing. Your work will be instrumental in executing vital growth and business process efficiency initiatives.

How you’ll make a difference:

1. Ownership:
• Act as a technical program manager on strategic initiatives. Create project plans, identify and document business processes and technical dependencies, facilitate user acceptance testing, and communicate with stakeholders throughout the project.
• Manage the systems backlog for Marketing, including gathering needs from Marketing and Marketing Ops, hosting backlog refinement sessions with Ops counterparts, and developing requirements documentation.
2. Cross-functional Collaboration:
• Align closely with GTM Enablement and GTM Systems teams on training and documentation needs for upcoming releases impacting internal end users.
• Act as the connective tissue between GTM Systems and Operations. Leverage strong understanding of critical Marketing business processes to help identify gaps in systems and automation related to business operations.
• Align GTM Analytics, BI Engineering, Finance Ops, and other cross-functional teams on forthcoming systems projects and initiatives where there may be impact on their respective bodies of work. Partner with other Klaviyo cross-functional teams to help drive forward the needs of the Sales team and provide business context for enhancement requests.  Ensure dependent project workstreams are defined.
3. Go-to-Market Strategy
• Develop prioritized plans and develop workflows to enable strategic programs

Who you are:

• Ability to execute and deliver in a fast-paced environment while balancing competing priorities
• Analytical and solutions-focused problem solver; able to identify root causes, remediate existing issues and anticipate new ones, and proactively identify opportunities to help Klaviyo scale efficiently and effectively
• Self-starter with a voracious appetite to learn and grow
• Results oriented, have strong attention to detail, and are able to prioritize multiple objectives and projects (excellent organizational skills)
• Highly collaborative
• 4-6+ years of experience in Marketing Operations, Sales Operations, or related functions in a B2B Technology Sales Organization
• B2B/SaaS company experience scaling an organization through significant growth
• Proven experience managing Marketing transformation projects and understanding of automation capabilities
• Experience in additional marketing and sales tech stack systems like Salesforce Marketing Cloud, LeanData, 6Sense
• BA/BS Degree

#CR1 #Hybrid #San Mateo

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays