Senior Policy & Corporate Communications Manager

About the team

Zillow Group’s Senior Policy & Corporate Communications Manager is responsible for developing and executing strategic communication plans that enhance our company's reputation, influence public policy, amplify advocacy efforts and position Zillow as a thought leader. This role requires a deep understanding of the tech and real estate industry, strong media relations skills, and the ability to navigate complex regulatory environments. The Senior Policy & Corporate Communications Manager is an individual contributor position on the Corporate Communications team, reporting to Zillow’s Director of Corporate Affairs and collaborating very closely with Zillow’s Director of Public Affairs.

About the role

Zillow’s Corporate Affairs team, composed of Communications and Government Relations, is responsible for growing awareness for Zillow Group’s portfolio of innovative products and services, enhancing its brand reputation and affinity and amplifying advocacy efforts with various audiences including consumers, real estate professionals, policymakers, regulators and investors. Through earned and owned media channels, on-the-ground engagement and data and research, the Corporate Affairs team strengthens Zillow’s position as a thought leader in housing, technology, and real estate. 

Key responsibilities: 
 

Develop and execute external communications to support public affairs strategies:

• Lead the creation and implementation of comprehensive communications plans that align with Zillow Group’s business objectives and federal, state and local public policy goals

• Collaborate with the Public Affairs team to amplify our policy positions, consumer-focused business objectives and advocacy efforts

• Drive measurable impact through media, events, thought leadership and owned content 

• Regularly track and analyze communications KPIs to optimize strategies and measure success
   

Craft compelling narratives and impactful content:

• Develop high-impact messaging that aligns with Zillow’s business objectives and is tailored for policy makers, regulators and other government stakeholders

• Strengthen Zillow’s position as a thought leader in tech, housing and real estate through strategic speaking engagements, events, media opportunities and owned content 

• Create compelling content, including press releases, op-eds, speeches, and social media posts, to support public affairs initiatives

• Ensure all communications are accurate, timely, and aligned with Zillow’s brand, business objectives and policy goals 
   

Build your subject matter expertise and drive cross-functional collaboration: 

• Become a subject matter expert in Zillow’s business, advocacy work and policy initiatives 

• Develop a deep understanding of our different stakeholder audiences and craft communications accordingly

• Develop processes, resources, playbooks and best practices for information sharing and ongoing (internal) stakeholder education 

• Partner closely with Government Relations and various internal teams including product marketing, investor relations, legal and compliance

• Act as a key leader in the development, assessment, and execution of external communications strategies to support public policy initiatives and business objectives

• Provide guidance and training for executives and cross-functional teams on communications and public affairs strategies through comprehensive briefing books and speaker training 
   

Position Zillow as a thought leader:

• Build and maintain strong relationships with key media outlets, journalists, and influencers to effectively communicate Zillow’s pro-consumer advocacy and public policy positions

• Support Zillow's engagement with policy makers, industry associations, community groups and participation in events through messaging and content development

• Engage with media on public affairs matters, providing clear and consistent messaging

Enhance Zillow’s reputation: 

• Develop and implement crisis communication strategies to protect and enhance Zillow’s reputation

• Coordinate messaging across legal, product, customer care, investor relations, and other key teams to ensure a unified response during high-stakes situations

  • Support Government Relations team with timely messa