Specialist, Integrated Marketing - Wrangler

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Integrated Marketing Specialist

We are looking to add an Integrated Marketing Specialist for the Wrangler Marketing team. The Integrated Marketing Specialist will support the Integrated Marketing Coordinator in building an elevated digital media presence for Wrangler with a focus on building brand love and content production. This hands-on role will engage directly with our merchant, design, and sales teams to help create engaging digital content that will live across all digital platforms. They will be a self-starter with a role up their sleeves attitude and passion for fashion and beautiful creative. They will support key seasonal selling moments and execute brand social activations. They will support strategic digital marketing plans and help bring them to life. The ideal candidate must be curious, passionate about content production and digital media, and is a natural problem solver who thrives in a dynamic, fast-paced environment.

Responsibilities:  

• Partners with the Integrated Marketing Coordinator to execute strategic marketing programs and campaigns, focused on key ecomm launches, to drive awareness, interest and desire for the Wrangler brand and its products.  
• Manages internal and outside creative services partner adherence to brand guidelines.  Works to ensure and preserve brand integrity within all marketing elements and maintain brand’s value in the global marketplace
• Manages monthly marketing/brand budget via WEAs, invoicing, tracking expenditures.   
• Collaborates with product teams to ensure superior and consistent communications around fit, styling and representation of seasonal product stories

Requirements:

• 0-2 years experience and knowledge with advertising development, media buying, packaging, promotions, public speaking and preparing/presenting presentations. 
• 1-2 years experience working within and managing a multi-functional marketing team in retail/fashion or apparel
• Experience managing monthly budgeting and billing
• Lifestyle and studio photoshoot and postproduction process and calendarization

Skills For Success:

• Has excellent interpersonal communication skills with the ability to clearly articulate to internal and external stakeholders. Demonstrates sharp writing skills.
• Possesses impeccable attention to detail and the ability to multi-task, prioritize and juggle projects effectively. Meets personal deadlines and helps ensure that team and agency deadlines are never missed. Demonstrates resourcefulness and intellectual curiosity.
• Successfully and collaboratively partners with cross-functional teams to align on key brand stories, product launches and initiatives
• Has an eye for visual aesthetics, including formatting and layout, and produces polished deliverables
• Strong computer skills (Outlook, Word, Excel, PowerPoint) – can quickly build an effective, polished slide deck or update formulas to maintain a budget tracking document. Knowledge and experience with Adobe Creative Suite, InVision, Box, and Canva a plus.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.  

Our Kontoor D&I Commitment

• Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
• Ensure an equitable environment that attracts & promotes diverse workforce
• Foster inclusivity, ensuring employees feel they can bring their whole selves to work<