Mid-Market Sales Leader

Mid-Market Program GTM & Sales Leader

Location: East Coast

Radware (NASDAQ: RDWR), a global leader in DDoS mitigation, application security, and multi-cloud delivery solutions, seeks an experienced Mid-Market GTM & Sales Leader with 10+ years in high-tech, cybersecurity, or cloud markets. The ideal candidate will drive the design, execution, and optimization of Radware’s mid-market strategy and sales performance.

Key Responsibilities:

• Market Intelligence & Strategy: Analyze competitive landscape, define addressable markets, and identify operational gaps to drive strategic initiatives and growth opportunities.

• Cross-Functional Alignment: Build a unified market view across stakeholders; align operations, marketing, and sales to execute on shared goals.
• Go-To-Market Leadership: Develop and lead GTM plans including segmentation, coverage models, compensation plans, partner recruitment, and marketing programs.
• Product & Positioning: Collaborate with product teams to refine packaging, pricing, and positioning tailored to the mid-market and cloud application security.
• Sales Leadership:
  • Lead a mid-market sales team of up to 10 account managers.
  • Drive ARR and new ACV growth through full-cycle sales execution.
  • Oversee forecasting, pipeline management, and CRM accuracy.
  • Strengthen partner and distributor ecosystems.

Requirements:

• Education: Bachelor’s Degree required.
• Experience: 10 years in mid-market program management, GTM strategy, or sales leadership within cybersecurity, high-tech, or cloud security.
• Technical Knowledge: Strong understanding of TCP/IP, routing protocols, firewalls, routers, and switches. Familiarity with network security, web application firewalls, cloud security, cloud operations, and virtualization is a plus.
• Track Record: Proven record of driving ARR/ACV growth and scaling mid-market operations
• Attributes: Independent, self-motivated, competitive, high-powered, and polished.
• Channel Experience: Proven experience working with and selling through channels, leveraging relationships with VARs, integrators, and service providers.
• Network: Rolodex of executive contacts and selling experience with accounts in the region.