Manager, Global Product Marketing - Calvin Klein

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Position Summary:

The Manager, Product Marketing supports the execution of Calvin Klein’s product marketing strategy across key product categories including Calvin Klein Jeans, Calvin Klein Sportswear, Footwear & Accessories, and Close-to-Body. This role contributes to the delivery of seasonal product stories that are globally relevant, locally adaptable, and connected to both consumer insight and commercial opportunity.

By collaborating with cross-functional teams—including Merchandising, Design, Global Brand Experience, and Regional Marketing—the Manager ensures that seasonal narratives are implemented effectively across consumer-facing channels.

Primary Responsibilities/Accountabilities of the Job:

• Product Storytelling: Drive product marketing narratives across key categories and programs, aligning with business objectives, brand positioning, and consumer insights.
• Campaign Development: Lead the creation of 360° product marketing toolkits—from briefing and cross-functional alignment through to asset delivery and post-campaign analysis.
• Cross-Functional Collaboration: Partner with Global Merchandising, Design, Brand Experience, and Regional Marketing teams to ensure integrated planning and execution across all markets.
• Content Architecture & Planning: Oversee asset needs tied to product storytelling across touchpoints (retail, e-comm, wholesale, influencer, PR), ensuring content is fit-for-purpose and regionally optimized.
• Strategic Planning: Help define seasonal priorities and timelines for product storytelling in alignment with global brand calendars and merchandising strategies.
• Project Management: Ensure campaign delivery is on time and on brief, with measurable KPIs and ROI tracking alongside our Project Management team

Qualifications & Experience

Experience (Please choose):

3 – 5 + years of experience in global product marketing, brand strategy, or go-to-market roles—ideally in fashion, lifestyle, or consumer goods

Additional Information:

• Deep understanding of the global brand-to-market process with experience balancing global strategy and regional nuance
• Strong creative sensibility with an ability to connect product, brand, and cultural relevance
• Excellent communicator and cross-functional collaborator; able to present ideas clearly and influence stakeholders at all levels
• Organized, detail-oriented, and proactive with strong project management skills
• Consumer-obsessed with a passion for storytelling and brand-building

Education (Please choose):

Bachelor’s degree in Marketing, Business, Communications, Fashion Management, or a related field; MBA or equivalent advanced degree is a plus.

Knowledge/Skills Required (Please indicate if there is specific knowledge required to do this job, for example: computer technology, platform or language; specific area of expertise or licensing/certification, problem solving, analytical skills, effectively working with all levels, etc.):

• Deep understanding of seasonal product strategy and go-to-market processes
• Experience developing and executing product storytelling across categories (e.g., Underwear, Jeans, Apparel)

• Awareness of seasonal collection planning and merchandising rhythms
• Familiarity with fashion brand positioning, trends, and consumer behavior

• Ability to translate consumer needs and competitive intel into actionable marketing strategies
• Knowledge of building emotional and functional product narratives

• Understanding of how product marketing integrates with creative, regional marketing, e-commerce, influencer/PR, and retail
• Knowledge of content needs across the marketing funnel and touchpoints

• End-to-end knowledge of how to brief, develop, and deliver multi-channel campaigns
• Awareness of asset planning and adaptation for regional use