Marketing Manager, Omnichannel & Digital

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

About Patient Services Marketing

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.

The Marketing Manager II Role

The US Patient Services Marketing Manager I/II is responsible for designing, developing, and implementing commercial initiatives and tactics for US Immunology, Specialty, Oncology and/or Neurology patient support brands.  This role requires strong collaboration within the Patient Services organization. Internal partners can include but are not limited to Programs & Enterprise Strategy, Patient Engagement Services, Access & Reimbursement, Enterprise Marketing, Business Technology Solutions, finance, regulatory, legal, medical, marketing analytics, business insights,  agencies and Commercial Brand HCP and Consumer Marketing teams.

Key Responsibilities Include (may shift based on business needs):

• Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives to drive an exceptional patient experience across all channels
• Assist in the development of the patient treatment experience, driving insights from the data that will help to inform strategy and tactical implications.
• Support the development of the PSP brand positioning and resource messages across stakeholders for new and enhanced patient services support models.
• Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including in