Product Marketing Lead

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We’re looking for a Product Marketing Lead to join Faire’s product marketing team, where our mission is to inspire customers to adopt and use Faire products.

In this role, you’ll help set the vision and strategy for the retailer side of Faire’s marketplace. You’ll generate reasons to believe Faire is where retailers can do their wholesale ordering seamlessly and get the best value—whether they’re looking for the freshest inventory or buying tried and tested staples.

You’ll be a key team member in developing long-term strategies to reach both existing and prospective retailer customers, while launching new products and features that support a compelling and connected retailer customer story. You’ll be accountable for developing thoughtful positioning, messaging, and complex multi-channel go-to-market (GTM) activations that will resonate deeply with retailers and inspire them to use and grow their business on Faire. 

The ideal candidate is a high-energy, collaborative teammate and leader who’s passionate about creating value for small business communities around the world, using GTM strategies to inspire action, and directing cross-functional teams towards a shared goal.

What you’ll do 

• Drive GTM strategy and execution for new features and products that support the goal of making Faire the best place for retailers to discover new brands and order from brands they love
• Develop longer-term marketing strategies that uplevel the value props between various products into compelling and connected retailer customer stories
• Collaborate with product, design, strategy, and research to inform how we design new products to be customer-centric and structure product launch stages (e.g., validation, pilot, full launch) to balance impact and speed to market
• Develop strong positioning and messaging for how we communicate new features, grounded in a deep understanding of how they affect customers
• Create high-impact GTM materials across channels including email, landing pages, blog posts, and webinars—segmented strategically to meet our customers’ needs
• Rally cross-functional teams across product, sales, success, and customer experience to ensure teammates across Faire are equipped to support and educate our customers consistently 
• Collaborate with partners across marketing including content, brand marketing, communications, and social to design and execute 360° marketing campaigns to support launches
• Demonstrate data-driven rigor to set goals, track the performance of marketing initiatives, iterate based on learnings, and influence the product roadmap

Qualifications

• 8+ years or equivalent experience in product marketing and/or other marketing disciplines
• Experience independently designing and leading customer-facing GTM efforts that drive new customer acquisition and/or adoption of a product or feature
• Demonstrated creativity in activating a variety of marketing channels and cross-functional teams to deliver the right product story to the right customer at the right time
• Extraordinary ability to develop and manage work plans that are multi-team, multi-month, and multi-step with precision
• Experience scoping, directing, and motivating others (e.g., fellow product marketers, cross-functional collaborators, agency partners, etc.) toward a shared goal
• Responsibility for and success in setting and moving metrics through marketing
• Excellent written communication skills—especially the ability to produce copy that is simple, human, and empowering

Salary Range

New York City: the pay range for this role is $161,0