Senior Manager Digital Sales (m/f/d) - About You - Cluster Central

<p> </p> <p>Purpose &amp; Overall Relevance to the Organization:</p> <p> </p> <p>- Support the Pure Player Alliance Key Account team in the digital development of the key account with the aim to optimize brand representation and customer experience and ultimately increase net sales and market share<br/> - Act as digital expert for the respective account and customize the digital approach to engage the consumer online via the account's digital touchpoints - incl. webshops and apps</p> <p> </p> <p>Responsibilities: </p> <p> </p> <p>Setting the focus on key digital initiatives, together with the European Digital Partner Commerce (DPC) Partner Development team, to accelerate the digital growth of the defined Pure Player account- Take responsibility for ensuring consistent and high quality content for our brands in the defined Pure Player accounts and continuously monitor the on-site assortment for availability, visibility and desirability<br/> - Focusing on key brand launches and moments and ensuring that through careful planning, collaboration and retrospective evaluation a 'perfect digital launch' is targeted across all channels to further improve the performance of future events<br/> - Ensure local relevance of content to target customers and respective geographic regions in Europe<br/> - Execute digital shelf optimization initiatives in close collaboration with the client's digital team and the European DPC community<br/> - Analyze and monitor consumer demand, category trends and the client's digital assortment and identify opportunities to increase net sales and market share for our brands</p> <p>- Participate in the account's joint digital business plan with the aim of achieving an improved customer experience and mutual market share growth, in collaboration with the DPC and European DPC teams.</p> <p>Analyze and monitor consumer demand, category trends and the client's digital assortment and identify opportunities to increase net sales and market share for our brands</p> <p>- Participate in the account's joint digital business plan to deliver an enhanced customer experience and mutual market share growth, in collaboration with the cluster's DPC and account teams<br/> - Working with brand teams to create relevant digital marketing content - both in the online webshops and on social media<br/> - Advise on the optimization of performance marketing investments, both on-site and off-site- Improving the visibility of the adidas and Reebok brands within the Pure Player account to maximize impact based on each specific customer journey- Measure key performance metrics and quantify commercial impact based on improvements and facilitate forecasting of online sales and growth targets for the account in coordination with analysts <br/> - Provide regular feedback on the account to the Cluster DPC team to drive best practice and consistency in approach across Europe</p> <p>Analyze and monitor consumer demand, category trends and the client's digital assortment and identify opportunities to increase net sales and market share for our brands</p> <p>- Participate in the account's joint digital business plan to deliver an enhanced customer experience and mutual market share growth, in collaboration with the cluster's DPC and account teams<br/> - Working with brand teams to create relevant digital marketing content - both in the online webshops and on social media<br/> - Advise on the optimization of performance marketing investments, both on-site and off-site- Improving the visibility of the adidas and Reebok brands within the Pure Player account to maximize impact based on each specific customer journey- Measure key performance metrics and quantify commercial impact based on improvements and facilitate forecasting of online sales and growth targets for the account in coordination with analysts <br/> Apply effective communication methods to senior management and stakeholders, both at cluster and European level, in presenting expertise related to key digital metrics<br/> - Present expertise in key internal and external environments (e.g. sell-ins, meetings with key accounts, meetings with managing directors/sales managers, sales &amp; marketing meetings, etc.)<br/> - Evaluate, with the consumer in mind, how our current digital go-to-market approach can be optimized to achieve mutual benefits and efficiencies</p> <p> </p> <p> </p> <p>Primary Contacts: </p> <p> </p> <p>Wholesale Key Account Management <br/> - Wholesale Brand Activation<br/> - Wholesale Analytics team<br/> - EU Digital Partner Commerce (DPC) team <br/> - Local DPC community</p> <p> </p> <p> </p> <p>Knowledge, Skills and Abilities: </p> <p> </p> <p>Comprehensive understanding of key digital KPIs (e.g. impressions, CTR, PDP views, ATC, CVR, ROAS), their interrelationships and opportunities leading to performance improvements<br/> - Relevant experience with online search (e.g. SEA/SEO, on-site search, etc.) and basic knowledge of search mechanisms in e-commerce<