Client Strategy Lead
LinqiaAbout the role
<p>Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing.</p> <p>We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.</p> <p><strong>Client Strategy Lead</strong></p> <p>The responsibility of the Client Strategy Lead is to lead strategy for new business pitches and existing clients via workshops (Linqia Lookouts), helping Linqia become a trusted strategic advisor to enterprise brands on influencer marketing.</p> <p><strong>What You’ll Do</strong></p> <ul> <li>New Business Pitches (helping Linqia secure new business):</li> <ul> <li>Interpret briefs, RFPs, and conversations with brand marketers to accurately diagnose their influencer marketing needs</li> <li>Design brand-specific strategic approaches to annual influencer marketing plans, including allocating budgets, devising channel strategies, and creating account-level learning agendas</li> <li>Brief internal teams (e.g., creative, talent, media and measurement) on their inputs for new business proposals</li> <li>Structure proposal decks (in Canva), utilizing Linqia templates and design resources as needed</li> <li>Present new business pitches to potential clients, virtually or in-person (alongside Sales and other cross-functional partners, as needed)</li> </ul> <li>Client Workshops, aka Linqia Lookouts (digging into past performance, bringing inspiration from across the industry, and planning for the future):</li> <ul> <li>Schedule, design, prepare for, and lead in-person or virtual client strategy workshops in the tristate area or elsewhere in the US</li> <li>Give feedback to cross-functional partners (e.g. creative strategists, strategic accounts managers, media and measurement strategists, talent partners) on their workshop inputs</li> <li>Finalize workshop decks, in partnership with a dedicated presentation designer</li> <li>Collect, interpret, and apply external and internal feedback on Linqia Lookout sessions</li> </ul> </ul> <p><strong>Ideal Qualifications</strong></p> <ul> <li>5+ years experience i
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