Marketing Specialist - O'Rourke Hospitality

O'Rourke Hospitality Marketing has been a key player in digital marketing for the hospitality sector since 2001. They're committed to helping businesses like hotels, resorts, management groups, and restaurant chains enhance their online presence. Their approach is hands-on, working closely with clients to craft strategies that are effective and engaging for potential guests.

The professionals at O'Rourke are experts in a range of digital marketing services. They excel in creating timely and relevant content, ensuring it resonates with the audience at every stage of the buyer's journey. The team's skills include pay-per-click advertising, search engine optimization, social media strategy, and more, all aimed at boosting online visibility and guest bookings.

O'Rourke's services cover everything from strategic planning to executing digital marketing campaigns. They specialize in creating websites that are not only visually appealing but also user-friendly, making sure that guests have a seamless online experience. Their conversational marketing tools also allow for real-time engagement with potential customers, providing instant responses and even generating estimates for services like wedding venues.

As a Marketing Specialist, the role is crafted to bolster the team with a dependable resource adept at navigating digital campaigns and assorted digital marketing tasks. 

The responsibilities include:

📊 Skilled and knowledgeable on Google Ads, PPC account setup, campaign and ad group structure, keyword research, and budget recommendations.

🧾 Ongoing account management and maintenance – budget management, bid management/strategies, optimisations, negative keywords, etc.

📦 Display account setup and management, with a plus for experience with Google Hotel Ads.

📑 Skilled and knowledgeable about Bing account setup and management (a plus), as well as Meta/Facebook/Instagram advertising.

💼 New account setup, campaign structure, budget recommendations, and ongoing account management and maintenance – budget management, targeting strategies, ad formats, optimisations, etc.

📦 Analytics & Reporting - Proficiency in Google Analytics, familiarity with GA4, and the ability to compile reports based on defined formats (e.g., PowerPoints).

📊 Goal and conversion tracking, along with being skilled and comfortable using spreadsheets and pivot tables.

🗓️ Content upload to WordPress websites and setting up new jobs in O’Rourke’s systems (Basecamp for project management, Harvest for time tracking).

📦 Conduct and implement on-site SEO audits - keyword research, writing title tags, writing meta descriptions, and cross-domain tracking (a plus).

Requirements

To excel in this role, you need to have:

✅ Skills and knowledge of Google Ads.

✅ Experience with PPC account setup, campaign and ad group structure, and keyword research.

✅ Experience with making budget recommendations and managing ongoing account maintenance.

✅ Proficiency in Google Analytics and familiarity with GA4.

✅ Competence in compiling reports and using spreadsheets pivot tables.

✅ Experience with Meta/Facebook/Instagram advertising.

✅ Experience with conducting and implementing on-site SEO audits, including keyword research, writing title tags, and writing meta descriptions.

As the Ideal Candidate, you should be:

✅ Task-driven and hyper-organised.

✅ A quick learner.

✅ An excellent communicator

✅ Comfortable with a full-time schedule that aligns with a 40-hour workweek.

Brownie Points for:

✅ Experience with Google Hotel Ads.

✅ Knowledge of Bing account setup and management.

✅ Experience with content upload to WordPress websites.

Benefits

What’s in it for you?

• 💰 Competitive Salary: Earn a monthly salary of $2,500 
• 🌴 Global Work Flexibility: Embrace the freedom to work remotely from any corner of the globe.
• 🌟 Opportunities for Growth: Propel your career forward with a company that values skill development.
• 📈 Salary Increases: As your expertise and responsibilities grow, so can your earnings.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

For further details or guidance on the benefits package, such as paid holidays or sick leave, we're open to discussion based on standard practices in the US or adjustments to align with the standards in the country of residence of the employee.

The JobRack team are working with O'Rourke Hospitalit