Altra: Senior Paid Media Coordinator

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

The Senior Paid Media Coordinator will support the Senior Media Manager in leading full funnel paid media efforts including brand, performance and affiliate marketing for both the U.S. and Canada. The Senior Coordinator will work closely with Altra’s marketing team, creative team, ecom team, and external agency partners to drive DTC revenue and grow brand awareness. Responsibilities include supporting full year media planning, assisting with trafficking, managing and monitoring campaigns, pulling reports, billing actualization, QA, briefing, meeting with media partners, and other projects.

Let’s break down that day-in-the-life a bit more.

• Support full-funnel paid media campaigns. Help manage paid media calendar to ensure all key initiatives and product stories are supported.

• Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.

• Collaborate with cross functional teams including ecomm, brand, and creative to develop and execute digital marketing strategies and campaigns.

• Analyze and summarize media performance metrics across all channels to ensure goals and KPI’s are met. Evaluate data to identify areas of opportunity.

• Work with agency to ensure campaigns pace according to budget and goals.

• Brief in creative needs and work closely with internal creative and project management teams on the development/execution of creative across digital channels, ensuring all deadlines are met.

• Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies.

• Assist with media budget management and finances.

• Make strategic recommendations to improve any and all aspects of the marketing programs.

• Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2—3 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strong understanding of direct response marketing methodologies and of key digital marketing channels including display, SEM, and social media. YouTube, CTV, podcast, and affiliate are a plus.

• Experience working at or with a digital agency and creative teams and utilizing project management tools.

• Detail-oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at the same time.

• Passion for data-driven decision making and creating compelling and personalized digital customer experiences.

• Strong excel skills required.

• Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.

• Highly driven with a positive, high-energy, team-oriented attitude.

• Curious, proactive problem-solver who is excited to dig into data.

• BA/BS degree in marketing or related field.

• Location requirement: this is a hybrid position with a minimum of 3 days in the office at our Denver, Colorado HQ.

What do we offer you?

At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our peo