Sr Manager Product Marketing-Air Conditioning Technologies

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.  At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

Be with the Industry Innovation Leader

We are currently seeking a Sr. Manager, Product Marketing, to join our Air Conditioning Technologies Team!

The Senior Manager, Product Marketing owns the go-to-market strategy, positioning, and commercialization of HVAC product portfolios across residential and/or commercial segments. This role is accountable for translating technical capabilities—efficiency, electrification, controls, refrigerants, and system solutions—into clear, differentiated value propositions that drive adoption through distributors, manufacturer reps, contractors, and specifying engineers.

Serving as the hub between Product Management, Sales, Channel Marketing, Training, and Communications, the Senior Manager ensures successful new product introductions (NPI), lifecycle management, competitive readiness, and consistent messaging aligned to business growth objectives.

 Essential Duties and Responsibilities include the following:

 Product Positioning & Value Proposition

• Define and own product positioning, segmentation, and value messaging across HVAC categories (e.g., heat pumps, furnaces, VRF, controls, IAQ).
• Translate technical features, regulatory requirements, and system-level benefits into compelling, customer-facing narratives.
• Develop persona-based messaging for contractors, distributors, reps, engineers, and end users.
• Maintain messaging frameworks that evolve with market conditions, incentives, and competitive dynamics.

Go‑to‑Market Strategy & New Product Introduction (NPI)

• Lead cross-functional NPI planning and execution from concept to launch and post-launch optimization.
• Develop launch playbooks including positioning, pricing strategy inputs, competitive comparisons, sales tools, and channel activation plans.
• Partner with Sales, Channel Marketing, and Training to ensure readiness and alignment at field and partner levels.
• Track launch success metrics (time-to-first order, attach rates, pipeline contribution, adoption velocity).

Competitive Intelligence & Market Insights

• Own competitive intelligence, including feature/benefit matrices, battlecards, and objection handling tools.
• Monitor market trends such as electrification, efficiency standards, refrigerant transitions, and utility incentives.
• Leverage VOC, win/loss analysis, and field feedback to continuously refine positioning and roadmap inputs.
• Provide insight-driven recommendations for Product Management and leadership.

Sales & Channel Enablement

• Deliver sales enablement tools including sell sheets, spec guides, system selectors, calculators, presentations, and case studies.
• Partner with Channel Marketing and Training to support contractor and distributor education programs.
• Ensure materials are optimized for counter, jobsite, and digital use.
• Enable consistent messaging across all regions and sales motions.

Lifecycle Management & Portfolio Optimization

• Support product lifecycle decisions including launch, sustainment, line extensions, and phase-outs.
• Coordinate messaging for regulatory changes,