Manager, CRM Marketing

About the Role

Old Navy is seeking a dynamic and strategic CRM enthusiast to join our Marketing team. This role will be pivotal in: 1) leading testing initiatives 2) driving segmentation strategies, 3) supporting change management and execution. This role will serve as the primary testing & reporting liaison to cross functional internal teams + external vendors as well as acting as the marketing lead for our e-commerce testing POD. This position is instrumental in ensuring that we are providing the most relevant and performant experiences to our customers across all owned channels – Site, App, Email, SMS.

What You'll Do

• Testing: Lead testing direction (creative, segmentation, experience, tech, etc) for owned marketing channels, with a primary focus on site & app and additional support for email. Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience.

• Segmentation: Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts.

• Reporting & Analytics: Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders. Serve as the main point of contact for external reporting vendors.

• E-commerce POD: Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies.

• Change Management: Oversee the management and execution of the marketing calendar for site & app, plus additional ad-hoc support as necessary (pre-season and in-season)

Who You Are

• Minimum of 5 years of experience in CRM marketing, preferably within the retail industry.

• Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus)

• Outstanding written and verbal communication skills - ability to effectively organize and share information.

• Must have excellent attention to detail and a sense of urgency.

• Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.

• Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus.