Local Media Negotiator

<p><strong>Why You’ll Never Want to Leave&nbsp;</strong></p> <div class="x_elementToProof" data-olk-copy-source="MessageBody">Respect People. Produce Results.</div> <div class="x_elementToProof">&nbsp;</div> <div class="x_elementToProof">For more than 35 years, we’ve built a reputation for both the work we do and how we do it.</div> <div class="x_elementToProof">&nbsp;</div> <div class="x_elementToProof">Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.</div> <p><strong>Who You’ll Be Collaborating With&nbsp;</strong></p> <p>Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.&nbsp;</p> <p><strong>Job Summary</strong></p> <p><strong>Local Media Buyer, Dallas</strong></p> <p>RPA is seeking a detail-oriented and proactive Local Media Negotiator to join our Dallas team to aid in planning, negotiating, and executing media campaigns across local markets. This role is responsible for managing buys across television, radio, streaming, and emerging platforms, ensuring campaigns deliver efficiently and perform against client goals.</p> <p>This position requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns.</p> <p><strong>What You’ll Be Working On&nbsp;</strong></p> <ul> <li>Execute local media plans across TV, radio, streaming, and emerging platforms</li> <li>Provide POVs and recommendations for packages, such as Sports, News and community event sponsorships</li> <li>Oversee budgets by market (DMA), channel, and daypart based on campaign objectives</li> <li>Negotiate rates, placements, and added value with local vendors and station representatives</li> <li>Secure inventory and manage buys in competitive markets, including high-demand periods</li> <li>Build and maintain media schedules and ensure seamless execution</li> <li>Monitor campaign delivery, pacing, and performance against KPIs</li> <li>Track ratings, impressions, and cost metrics (CPP, CPM, etc.) to optimize campaigns</li> <li>Analyze Nielsen data and market-level trends to inform decision-making</li> <li>Identify underperformance and proactively adjust buys mid-f